Le Méridien Malta Paints It Purple for SPG

St Julians, Malta, September 29, 2011 --(PR.com)-- The launch of the SPG awareness week started with a bang this Monday at Le Méridien Malta, with a Guest Cocktail Party proudly representing the colours of SPG and involving their dedicated Management Team, available to present customers with all the advantages the program has to offer. All throughout the week, hotel guests checking in at the front desk will be greeted by enthusiastic receptionists wearing SPG T-shirts purposely printed for the occasion. All arriving customers are being offered a delicious home-made SPG cupcake as a welcome treat, prepared with passion by Le Méridien kitchen brigade. Their maintenance and housekeeping departments worked hand in hand to bring the SPG theme alive throughout their premises: countless purple balloons filled up with helium are nicely covering up the ceiling of our lobby, whilst the façade was decorated with a huge Starwood Preferred Guest banner hanging down from the top of the building. Last but not least, guests and associates alike can’t stop talking about the impressive highlight of the week. As soon as the sun goes down, passers-by on Balluta Bay Promenade can indeed enjoy an unusual sight: the entire facade of the hotel prettily lighting up with a distinctive purple halo.

“There are a lot of loyalty programs out there,” says Franco Vella, General Manager, “but the unique guest experiences offered by SPG surpassed by far any scheme that can be found in the industry. We fully embrace the concept at Le Méridien St Julians and we strive to deliver against the promises we make and the benefits we offer in our hotel. The scope of the exercise was not only to get our associates involved but also to demonstrate that we have a passionate and creative team that does not hesitate to go the extra mile to exceed our guests’ expectations.”

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