Rowan County-Salisbury Tourism Destination Authority Secures Services of NC Travel and Tourism Partnership for Marketing Project
Fayetteville, NC, September 30, 2011 --(PR.com)-- The Rowan County Tourism Development Authority (RCTDA) in a joint effort with the Salisbury Tourism and Cultural Development Commission (STCDC) has selected a team of professional North Carolina travel industry experts to develop its 10-year master plan for the area.
The team, comprised of renown experts with vast experience in the North Carolina travel and hospitality arena, includes SMITH Advertising, a fully integrated advertising and marketing agency headquartered in Fayetteville; The Management Office headquartered in Charlotte, a management services company for nine associations, many of which are travel related and Dr. Dana Clark, hospitality and tourism consultant and professor of the Management Department, John A. Walker College of Business, Appalachian State University in Boone, NC.
Work on the project began September 1, 2011, and will continue through February 2012. Research conducted by Clark, including analysis of existing research, attitudinal assets, trends and the vision and expectations of local constituents and visitors, will provide a foundation of data for qualitative evaluation by The Management Office through stakeholder interviews, visitor intercepts, discussions, focus group sessions and funding analysis. SMITH Advertising will assemble the results of the research and qualitative findings to create a master plan of strategies that will address key issues and design initiatives to execute these strategies over the next 10 years, including directly funded initiatives and opportunities for private investment.
On behalf of the group, Gary Smith, President and CEO of SMITH Advertising, said, “We have assembled an A-team of veteran tourism marketing and development experts offering perspective from inside some of the most successful destination campaigns in America. We are dedicated to provide a 10-year master plan that will establish short-term and long-term goals and objectives that will result in consistent growth for Salisbury-Rowan County, NC.”
For more information, call 910.222.5071 or visit www.visitsalisburync.com
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The team, comprised of renown experts with vast experience in the North Carolina travel and hospitality arena, includes SMITH Advertising, a fully integrated advertising and marketing agency headquartered in Fayetteville; The Management Office headquartered in Charlotte, a management services company for nine associations, many of which are travel related and Dr. Dana Clark, hospitality and tourism consultant and professor of the Management Department, John A. Walker College of Business, Appalachian State University in Boone, NC.
Work on the project began September 1, 2011, and will continue through February 2012. Research conducted by Clark, including analysis of existing research, attitudinal assets, trends and the vision and expectations of local constituents and visitors, will provide a foundation of data for qualitative evaluation by The Management Office through stakeholder interviews, visitor intercepts, discussions, focus group sessions and funding analysis. SMITH Advertising will assemble the results of the research and qualitative findings to create a master plan of strategies that will address key issues and design initiatives to execute these strategies over the next 10 years, including directly funded initiatives and opportunities for private investment.
On behalf of the group, Gary Smith, President and CEO of SMITH Advertising, said, “We have assembled an A-team of veteran tourism marketing and development experts offering perspective from inside some of the most successful destination campaigns in America. We are dedicated to provide a 10-year master plan that will establish short-term and long-term goals and objectives that will result in consistent growth for Salisbury-Rowan County, NC.”
For more information, call 910.222.5071 or visit www.visitsalisburync.com
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Contact
SMITH
Gary Smith
910-222-5090
www.smithadv.com
Gary Smith
910-222-5090
www.smithadv.com
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