PR Agencies Can Make a Difference

Singapore, Singapore, October 01, 2011 --(PR.com)-- Brand Incorporated (“Brand Inc.” or the “Group”) conceptualised and created unique public relations campaigns for clients in support of Breast Cancer Awareness Month (also known as Pink Ribbon Month) in October.

Set on raising breast cancer awareness in a fun, engaging way, Brand Inc. incorporated unique angles and health message through the following campaigns:

Concept: Wear Pink Ribbon support on the nail
Client: Renaza Nail Spa / Wellness Lifestyle Lab
Mechanics: Purchase $5 Pink Ribbon and get a pink ribbon nail art free.

Story: Stay in the pink of health - Pink socks workouts
Client: Croyez Studio
Mechanics: For customers who wear pink socks in October, Croyez will pledge a $5 donation to Breast Cancer Foundation. Customers will also get a $5 Pink Ribbon.

Additionally, for the tenth consecutive year, Wacoal Singapore is donating $10,000 to Breast Cancer Foundation Singapore in support of breast cancer research and education.

“Although we are not the fourth estate, we believe that PR agencies can make a difference and are empowered through means of conceptualisation and sharing of social-conscious campaigns to the media,” shared Ms Elaine Seah, Director, Brand Inc..

Besides Corporate Social Responsibility (CSR) campaigns the Group regularly manages for clients, the Pink Ribbon projects are held close to heart at Brand Inc. Through the projects, Brand Inc. hopes to raise awareness and funding for Breast Cancer Foundation.

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