Slow Forms and Security Top Poll of eCommerce Gripes
New Postcode Anywhere survey focuses on causes of cart abandonment.
Worcester, United Kingdom, October 01, 2011 --(PR.com)-- Concerns about online security, overlong forms and enforced sign-up are the three things most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere.
One thousand UK consumers were asked to name the top three reasons they might abandon their shopping online. Security concerns topped the poll, with 50% of consumers rating the factor among their top turn-offs.
Running a close second with 44% of votes was the problem of website forms taking “too long to fill out.” Enforced sign-up before checkout was the third highest consumer gripe, with 38% of consumers placing it in their top three reasons for cart abandonment.
In joint fourth place, with 31%, was having to leave the payment process to work out the final price, along with customers simply deciding they don’t like the product after all. Poor design in general got a vote for 23% of those polled.
Postcode Anywhere’s sales and marketing director Phil Rothwell said: “While a lot of emphasis is rightly placed on the design of ecommerce sites (and design touches almost all customers’ gripes in some way), it’s interesting that getting “the basics” right is essential - online buyers are more concerned about security and completing their transaction with a minimum amount of fuss.
“Based on feedback from our own customers, we’ve felt for some time that the second-highest sticking point – overly long forms – is a huge irritant to consumers. Named by 44% of consumers as a major reason to prematurely cut out of checkout, it’s actually easy to fix. Only ask for essential information. Break longer forms down into several more manageable steps. And of course, I would recommend using an address auto-fill technology such as Postcode Anywhere.
“That anyone these days should be forced to ‘register for an account’ before placing an order simply beggars belief. Why not give them the option, after the order has been placed? At least then you might a second and third chance.
“Making life that much easier for your customers can result in significant rewards for your business. The same principle applies to offering guest checkout, without a lengthy sign-up process. Every customer is only one click away from your website and the buying process has to be fast and smooth.”
Postcode Anywhere supplies a range of software and services to make ecommerce more efficient and profitable, and reduce cart abandonment. For more information about Postcode Anywhere, visit the website at www.postcodeanywhere.co.uk.
###
Media contact for Postcode Anywhere
Jim Williams – PR Manager
jim@postcodeanywhere.com
+44 (0) 1905 888 562
Press centre at: www.postcodeanywhere.com/press
One thousand UK consumers were asked to name the top three reasons they might abandon their shopping online. Security concerns topped the poll, with 50% of consumers rating the factor among their top turn-offs.
Running a close second with 44% of votes was the problem of website forms taking “too long to fill out.” Enforced sign-up before checkout was the third highest consumer gripe, with 38% of consumers placing it in their top three reasons for cart abandonment.
In joint fourth place, with 31%, was having to leave the payment process to work out the final price, along with customers simply deciding they don’t like the product after all. Poor design in general got a vote for 23% of those polled.
Postcode Anywhere’s sales and marketing director Phil Rothwell said: “While a lot of emphasis is rightly placed on the design of ecommerce sites (and design touches almost all customers’ gripes in some way), it’s interesting that getting “the basics” right is essential - online buyers are more concerned about security and completing their transaction with a minimum amount of fuss.
“Based on feedback from our own customers, we’ve felt for some time that the second-highest sticking point – overly long forms – is a huge irritant to consumers. Named by 44% of consumers as a major reason to prematurely cut out of checkout, it’s actually easy to fix. Only ask for essential information. Break longer forms down into several more manageable steps. And of course, I would recommend using an address auto-fill technology such as Postcode Anywhere.
“That anyone these days should be forced to ‘register for an account’ before placing an order simply beggars belief. Why not give them the option, after the order has been placed? At least then you might a second and third chance.
“Making life that much easier for your customers can result in significant rewards for your business. The same principle applies to offering guest checkout, without a lengthy sign-up process. Every customer is only one click away from your website and the buying process has to be fast and smooth.”
Postcode Anywhere supplies a range of software and services to make ecommerce more efficient and profitable, and reduce cart abandonment. For more information about Postcode Anywhere, visit the website at www.postcodeanywhere.co.uk.
###
Media contact for Postcode Anywhere
Jim Williams – PR Manager
jim@postcodeanywhere.com
+44 (0) 1905 888 562
Press centre at: www.postcodeanywhere.com/press
Contact
Postcode Anywhere
Jim Williams
+44 (0)1905 888 562
www.postcodeanywhere.co.uk/
Jim Williams
+44 (0)1905 888 562
www.postcodeanywhere.co.uk/
Contact
Categories