3 Birds Marketing Co-Founder Kristen Judd to Speak at the 2011 Digital Dealer Conference
Chapel Hill, NC, October 05, 2011 --(PR.com)-- Octo3 Birds Marketing, LLC, an interactive marketing company, is pleased to announce that Kristen Judd, company president and co-founder, will appear as an invited speaker at the 11th Digital Dealer Conference & Exposition. The Digital Dealer conference, which will take place in Las Vegas on October 5-7, has emerged as the premier event for auto dealers and dealership managers who want to maximize Internet and technology-driven marketing strategies to create more—and better—business.
Judd’s talk, titled “Consumer Perception is Your Reality: How to use online channels to overcome consumers' negative perceptions of dealership service departments,” will take place at 10:00 a.m. on Thursday, October 6. It will provide dealers with actionable strategies for leveraging a variety of online channels and touch-points to tackle consumer misconceptions head-on and to establish dealership service departments and their staff as trusted authorities for customers' service needs—while at the same time increasing online visibility.
“Providing excellent service is just the beginning when it comes to establishing and maintaining a positive online reputation for your dealership’s service department,” Judd says. “Consumers’ negative misperceptions about dealership service departments transcend individual dealerships, but it is the task of each dealership to proactively dispel these misperceptions.”
Judd’s talk will offer concrete ideas for branding the unique experience of dealership service departments; innovative ways to use online channels (including websites, email, and social media sites) to build credibility and trust with consumers; and valuable tactics to handle online criticism in a way that can turn a negative into a positive. “There are no short cuts, but the rewards are huge,” Judd notes. “In fact, actively managing the online reputation of your dealership’s service department has the added benefit of organically elevating your dealership’s online profile. It’s a win-win situation.”
As a passionate advocate for the benefits of responsible online and social media marketing, and as co-founder of 3 Birds Marketing, Judd is intimately familiar with the challenges faced by dealers when it comes to cultivating positive online reputations. By providing forward-thinking, technologically integrated, customized marketing solutions that build and protect brand presence and promote customer loyalty in a wireless world, 3 Birds Marketing has quickly established itself as an authority on online reputation management and the go-to provider of SWS (software with service) within the auto dealer community. Judd is looking forward to the opportunity to engage with Digital Dealer attendees and presenters to help dealers find practical and sustainable marketing solutions. In addition to Judd’s talk, 3 Birds Marketing will attend the conference as an exhibitor and can be found at Booth 1209 throughout the event.
About The Digital Dealer Conference & Exposition
The Digital Dealer Conference & Exposition is the leading forum for auto dealerships, managers, and personnel to learn about maximizing the Internet and new technology to sell and service more cars and trucks. The Conference features over 80 informative sessions, 100 exhibitors, and representatives from over 1000 dealerships nationwide. To learn more, visit http://www.eventfarm.com/dd11.
About 3 Birds Marketing
3 Birds Marketing is an interactive marketing company based out of Chapel Hill, N.C., specializing in email, web, and social media marketing. 3 Birds offers an integrated marketing and communications platform that creates a comprehensive marketing loop for clients that promotes customer engagement, delivers better qualified leads, increases conversions, and provides marketing analytics and data. To find out more, visit www.3birdsmarketing.com or call us at (877) 285-1094.
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Judd’s talk, titled “Consumer Perception is Your Reality: How to use online channels to overcome consumers' negative perceptions of dealership service departments,” will take place at 10:00 a.m. on Thursday, October 6. It will provide dealers with actionable strategies for leveraging a variety of online channels and touch-points to tackle consumer misconceptions head-on and to establish dealership service departments and their staff as trusted authorities for customers' service needs—while at the same time increasing online visibility.
“Providing excellent service is just the beginning when it comes to establishing and maintaining a positive online reputation for your dealership’s service department,” Judd says. “Consumers’ negative misperceptions about dealership service departments transcend individual dealerships, but it is the task of each dealership to proactively dispel these misperceptions.”
Judd’s talk will offer concrete ideas for branding the unique experience of dealership service departments; innovative ways to use online channels (including websites, email, and social media sites) to build credibility and trust with consumers; and valuable tactics to handle online criticism in a way that can turn a negative into a positive. “There are no short cuts, but the rewards are huge,” Judd notes. “In fact, actively managing the online reputation of your dealership’s service department has the added benefit of organically elevating your dealership’s online profile. It’s a win-win situation.”
As a passionate advocate for the benefits of responsible online and social media marketing, and as co-founder of 3 Birds Marketing, Judd is intimately familiar with the challenges faced by dealers when it comes to cultivating positive online reputations. By providing forward-thinking, technologically integrated, customized marketing solutions that build and protect brand presence and promote customer loyalty in a wireless world, 3 Birds Marketing has quickly established itself as an authority on online reputation management and the go-to provider of SWS (software with service) within the auto dealer community. Judd is looking forward to the opportunity to engage with Digital Dealer attendees and presenters to help dealers find practical and sustainable marketing solutions. In addition to Judd’s talk, 3 Birds Marketing will attend the conference as an exhibitor and can be found at Booth 1209 throughout the event.
About The Digital Dealer Conference & Exposition
The Digital Dealer Conference & Exposition is the leading forum for auto dealerships, managers, and personnel to learn about maximizing the Internet and new technology to sell and service more cars and trucks. The Conference features over 80 informative sessions, 100 exhibitors, and representatives from over 1000 dealerships nationwide. To learn more, visit http://www.eventfarm.com/dd11.
About 3 Birds Marketing
3 Birds Marketing is an interactive marketing company based out of Chapel Hill, N.C., specializing in email, web, and social media marketing. 3 Birds offers an integrated marketing and communications platform that creates a comprehensive marketing loop for clients that promotes customer engagement, delivers better qualified leads, increases conversions, and provides marketing analytics and data. To find out more, visit www.3birdsmarketing.com or call us at (877) 285-1094.
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Contact
3 Birds Marketing
Mary Blaine
(888) 391-7565
www.3birdsmarketing.com
Mary Blaine
(888) 391-7565
www.3birdsmarketing.com
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