Fuentek Announces "Stop Reacting, Start Proacting" Webinar on Nov. 2
Tech Transfer Consultants Danielle McCulloch and Dave Wasby to Lead Webinar on Planning for Strategic Technology Marketing.
Apex, NC, October 07, 2011 --(PR.com)-- Laura A. Schoppe, president of Fuentek, LLC (http://www.fuentek.com), a local technology consulting firm that provides intellectual property and technology transfer services, has announced that the company will host a 60-minute webinar titled, “Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing” on Wednesday, Nov. 2 at 2 p.m. EDT. Led by senior technology transfer consultants Danielle McCulloch and Dave Wasby, the webinar will explain proactive and efficient techniques for selecting technologies to market and how to develop an effective plan for each one. Participants will learn how to assess the technology’s market-based potential, search for and identify qualified prospects, choose the right marketing strategy, and prepare clear and persuasive marketing collateral.
With more than 10 years experience providing intellectual property and technology transfer services, Fuentek has developed a proven methodology to successfully market patents. The strategy presented in the webinar on Nov. 2 will examine the benefits of being proactive and efficient when choosing a marketing approach, developing a plan, creating collateral and executing your strategy when it comes to marketing your technology transfer opportunities.
To register for the webinar visit http://bit.ly/pb7Jgc.
Quote:
“With dozens or even hundreds of patents in the portfolio, lots of tech transfer offices struggle with how to best manage marketing them,” said Schoppe. “This webinar will prepare TTO professionals to develop the most proactive and efficient action plans so that they can transform their innovators’ ideas into commercialized products in the marketplace.”
Details:
- The live webinar is $185. Participants can add on a recorded video of the webinar for an additional $50.
- Participants will receive a free copy of Fuentek’s white paper “Market-Based Technology Assessment:
A Step-by-Step Guide for Part 2 of Commercialization Decision Making.”
- This webinar is follow-on to Fuentek’s successful webinar, “A Step-by-Step Process for Technology Screenings: Technology Triage for TTO Professionals and Interns.”
- More about Fuentek’s training programs is available online at http://bit.ly/dXQj0X.
New Mwdia Content:
Fuentek Blog:
http://www.fuentek.com/blog
Fuentek Twitter Page:
http://www.twitter.com/fuentek
About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology transfer services. With a specialization in technology commercialization and the Symbiotic Innovation approach to open innovation, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is one of the largest NASA contractors in North Carolina and has helped organizations around the world find the technology they need through licensing as well as collaborative research and development (R&D) partnerships. Led by President Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops, guidebooks, white papers, and websites to help clients and other tech transfer professionals improve effectiveness in managing their intellectual property. Recognized as a top women- and minority-owned small business in North Carolina for the past five consecutive years, Fuentek has been featured on National Public Radio and in the book The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. For more information, please call (919) 249-0327 or visit Fuentek’s website at http://www.fuentek.com.
Erin Smith
MMI Public Relations
(919) 233-6600
erin@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com
###
With more than 10 years experience providing intellectual property and technology transfer services, Fuentek has developed a proven methodology to successfully market patents. The strategy presented in the webinar on Nov. 2 will examine the benefits of being proactive and efficient when choosing a marketing approach, developing a plan, creating collateral and executing your strategy when it comes to marketing your technology transfer opportunities.
To register for the webinar visit http://bit.ly/pb7Jgc.
Quote:
“With dozens or even hundreds of patents in the portfolio, lots of tech transfer offices struggle with how to best manage marketing them,” said Schoppe. “This webinar will prepare TTO professionals to develop the most proactive and efficient action plans so that they can transform their innovators’ ideas into commercialized products in the marketplace.”
Details:
- The live webinar is $185. Participants can add on a recorded video of the webinar for an additional $50.
- Participants will receive a free copy of Fuentek’s white paper “Market-Based Technology Assessment:
A Step-by-Step Guide for Part 2 of Commercialization Decision Making.”
- This webinar is follow-on to Fuentek’s successful webinar, “A Step-by-Step Process for Technology Screenings: Technology Triage for TTO Professionals and Interns.”
- More about Fuentek’s training programs is available online at http://bit.ly/dXQj0X.
New Mwdia Content:
Fuentek Blog:
http://www.fuentek.com/blog
Fuentek Twitter Page:
http://www.twitter.com/fuentek
About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology transfer services. With a specialization in technology commercialization and the Symbiotic Innovation approach to open innovation, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is one of the largest NASA contractors in North Carolina and has helped organizations around the world find the technology they need through licensing as well as collaborative research and development (R&D) partnerships. Led by President Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops, guidebooks, white papers, and websites to help clients and other tech transfer professionals improve effectiveness in managing their intellectual property. Recognized as a top women- and minority-owned small business in North Carolina for the past five consecutive years, Fuentek has been featured on National Public Radio and in the book The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. For more information, please call (919) 249-0327 or visit Fuentek’s website at http://www.fuentek.com.
Erin Smith
MMI Public Relations
(919) 233-6600
erin@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com
###
Contact
Fuentek, LLC
Patty Briguglio
919-233-6600
www.mmipublicrelations.com
Patty Briguglio
919-233-6600
www.mmipublicrelations.com
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