Red Wing Shoe Company Selects Intershop’s Enfinity Suite to Power Global eCommerce Initiative

Jena, Germany, October 09, 2011 --(PR.com)-- Intershop Communications AG, a leading eCommerce software and services provider, today announced that Red Wing Shoe Company, a leading manufacturer and retailer of premium footwear and garments, has selected Intershop’s eCommerce software and consulting services to be at the core of their Red Wing Shoe Customer Wow Initiative. “For more than a century, Red Wing Shoes purpose-built footwear has been at the spearhead of innovation and excellence in the manufacturing of premium work boots. We take great pride in providing personalized service and the highest quality products to our customers. Intershop’s Enfinity Suite will help us to expand our brand worldwide while preserving the same personal experience our customers expect. Partnering with Intershop means we can fulfill that expectation while also leveraging the advantages of multi-channel commerce,” said Joe Topinka, Red Wing Shoe CIO.

Intershop will implement a full commerce solution which will support the extensive Red Wing Shoe store distribution network and multi-channel commerce. “Having a scalable, highly flexible eCommerce platform where we can easily and quickly launch international web stores is an important part of our growth strategy,” added Mr. Topinka. Ludger Vogt, President of Intershop said, “We are pleased to be the selected eCommerce partner for Red Wing Shoe Company. We recognize their immense brand loyalty has been built over a century of excellent personal service. We are eager to be central to the Customer WOW initiative while preserving that which has made their company and brand great.”

About Red Wing Shoe Company
Based in Red Wing, Minnesota, The Red Wing Shoe Company is a leading manufacturer of premium footwear and garments. Since 1905, Red Wing Shoe Company has offered a unique blend of quality and performance. Product lines range from traditional work boots that have been the staple of skilled workers for the past century to footwear for the outdoor enthusiast. Brands include Red Wing, Heritage Collection, WORX, Vasque, and Irish Setter.

About Intershop
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop’s Enfinity Suite 6 is high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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