Fund Advisor FPG Leverages AIM to Track Fundraising Efforts

Broomfield, CO, October 12, 2011 --(PR.com)-- FPG Partners will be using AIM to track fundraising prospects as well as the LPs that they have signed on behalf of their clients. Additionally, FPG will be tracking all interactions including meetings and other communications with prospects and leveraging reports to communicate with their clients regarding these interactions.

FPG Partners is a global fund placement, advisory and investor-relations firm dedicated exclusively to raising institutional capital for select alternative investment managers. FPG is headquartered in Dallas, Texas.

Application Experts, LLC (App-X) is the leading provider of flexible web-based solutions for Alternative Asset Fund Managers and Institutional Investors.

App-X was founded in 2006 by Kevin Kelly. At that time, Kevin was working as an outsourced CTO for what is now a $2 billion fund of funds in Chicago and he identified the need for a web-based, specifically-tailored solution for the front- to mid-office of Private Equity and Venture Capital fund managers and funds of funds. From this insight, AIM was born.

In 2008, App-X participated in TechStars, a startup incubator based in Boulder, Colorado. Led by the mentorship of the founders of such companies as Tumblr, whitepages.com, and foursquare, the TechStars program helped App-X solidify the initial build-out of the AIM product and refine a go-to-market strategy.

Over the last few years, App-X has worked with a wide variety of organizations across different subsectors of the Alternative Asset Management space including institutional investors like educational endowments and family offices, funds of funds, and fund managers in the buyout space, in the real estate space, and in the VC space. App-X clients are leaders in the Alternative Asset Community with over $80 billion in assets under management. Subsequently, App-X has developed a unique perspective on the Private Equity world from the viewpoint of both an LP and a GP. The result is a continually-evolving and feature-rich set of products that are flexible enough to handle several different investing scenarios.

In 2009, App-X won the bid to develop and take to market PULSE, a cloud-based social impact tracking system developed by Acumen Fund with help from Google, Rockefeller Foundation, PricewaterhouseCoopers, and Deloitte, among others. Today, App-X implements and supports PULSE for various members of the impact community including non-Profits, foundations, and corporate sustainability and responsibility managers.

In 2011, App-X was awarded certified B Corporation status, joining B Corp companies around the world in a commitment to solve social and environmental problems through the power of business. B Corps differ from traditional businesses in that they meet comprehensive and transparent social and environmental performance standards, meet higher legal accountability standards, and build business constituency for good business.

Today, App-X has over 60 clients and nearly 900 individual users using AIM and PULSE. App-X is headquartered outside of Denver with offices in Boston and Chicago.