Website Usability Expert Lance Loveday Featured in UserTesting.com Series "In The Know" Feature Series

Mountain View, CA, October 12, 2011 --(PR.com)-- For more of this interview please visit: http://www.usertesting.com/2011/10/04/in-the-know-with-lance-loveday/.

Lance Loveday is the CEO of Closed Loop Marketing and recognized expert in the Online Optimization and Marketing Industry. He is the Co-Author of the book “Web Design for ROI” that was published in 2007. Lance is a frequent industry guest speaker and visionary in the Search Engine World and the future of Website Usability as a whole. Lance is also a UserTesting.com customer.

UT had the opportunity to sit down with lance recently and ask him a few questions to learn a bit about him, his experience and his approach to Usability and Website Conversion Strategies.

A few noteable quotes from the interview:

“Our clients know the right thing to do...what limits them is not technology, but the organizational structure placed on people’s ability to innovate.”

“Design is not the only factor that determines success. You have to get all the elements working together to deliver an exceptional user experience.”

“My hope is that more executives get religious about user research and that user testing become more central to their planning process.”

For more of this interview please visit http://www.usertesting.com/2011/10/04/in-the-know-with-lance-loveday/.

UserTesting.com - A “crowdsourcing” service that provides fast and cheap usability testing. UserTesting.com gives you access to a large panel of users, on-demand. You get to “look over the shoulder” of these users while they perform common tasks on your website, to see and hear where they get confused and frustrated. This dramatically decreases the cost and hassle of user testing.

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