Gates Launches Automotive Aftermarket Social Media Channels

Denver, CO, October 13, 2011 --(PR.com)-- Gates Corporation, a leading manufacturer of industrial and automotive products, today announced it has established a dedicated presence on several social media channels to encourage ongoing dialogue with customers throughout the automotive aftermarket distribution channel. The growing demand for immediate access to relevant content led Gates to create interactive YouTube, Facebook, Twitter and Flickr pages.

On YouTube, viewers and channel subscribers find how-to videos with tips on everything from selecting fuel hose and inspecting alternator decoupler pulleys (ADPs) to diagnosing belt noise and installing stretch fit belts. The Gates Auto channel also features video content related to industry events and the company’s latest product offerings.

Facebook and Twitter offer fans and followers quick hits of timely automotive aftermarket information, auto tips and trivia, industry news, event updates, downloadable resources and more. On Facebook, visitors also find training information and a link to a dedicated Gates Automotive Aftermarket Training page.

A photostream on Flickr allows Gates to share images of Gates-sponsored race teams, Gates Centennial celebrations and automotive industry conferences and expos.

“Gates has been an innovator in the automotive parts industry for the past 100 years, and we’ve been able to accomplish this by continually focusing on the future,” said Kent Van Oort, Advertising and Marketing Communications Manager. “Our innovation now extends to social media, where we are providing customers, educators, technicians and consumers with the latest product and industry information in real-time. Gates has joined the social media conversation.”

To learn more and participate in the Gates Automotive social media channels, visit:

YouTube - http://www.youtube.com/gatesautoaftermarket
Facebook - http://www.facebook.com/GatesAuto
Twitter - http://twitter.com/#!/gatesauto
Flickr - http://www.flickr.com/photos/gates_automotive_aftermarket/

About Gates Corporation
Celebrating its 100th anniversary in 2011, Gates Corporation (gates.com) is one of the world’s leading manufacturers of industrial and automotive products, systems and components with operations in 30 countries. Gates maintains sales and marketing operations in every major industrial and automotive market, including North and South America, Europe, Asia, Australia and the Middle East. Gates is part of the Industrial & Automotive group of Tomkins Ltdf., which is owned by a consortium comprising Onex Corporation and the Canada Pension Plan Investment Board. Tomkins enjoys strong market positions and technical leadership across all of its business activities and owns some of the best-known brands in their respective markets.

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