AdTotum at Ad:Tech

London, United Kingdom, October 15, 2011 --(PR.com)-- Ad:Tech London attracts some of the most innovative leaders in the digital marketing industry. Held in Kensington Olympia over two days, the event allowed publishers, advertisers, ad networks and others to exchange ideas, strategies, and their views on the status of the online environment.

One opportunity that ad networks, agencies, and others were excited to learn about was AdTotum, a revolutionary ad system with the unique ability to benefit the largest publishers and extend the reach of advertisers. One of the major challenges web giants face in generating significant revenue from ad campaigns is that no other ad systems scale effectively to the mass amounts of traffic and as a result, ad campaigns on these sites quickly burn out. AdTotum’s technology, masterminded by Cambridge computer scientists, specifically addresses these problems, with a system powered by genetic algorithms that optimizes in real-time, scaling to monetize entire sites across all page views for all viewers. The company provides a viable and sustainable online revenue generation solution, learning from the interactions of millions of unique users while completely respecting user privacy. The system creates ads that users are comfortable interacting with, producing a CPM (revenue per thousand impressions) that increases over time rather than spiking and dropping like conventional online ad campaigns.

Several of the ad networks and agencies at the show are now looking at how AdTotum can enhance the services they perform for their clients.

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