JCPenney Opens New Dallas Store with Fanfare, GoVision Screen
Corporate Magic, GoVision combine for dramatic "reveal" of new JCPenney location.
Dallas, TX, October 15, 2011 --(PR.com)-- JCPenney is no stranger to glitzy new product launches and dramatic unveilings. So when it came time for the grand opening of its new, state-of-the-art store in Dallas, the leading national retailer decided to add some sizzle to the occasion.
The Plano-based company hired the messaging architects at Corporate Magic to plan and stage a festive ribbon-cutting ceremony on September 30 that would capture the attention of the local media and shopping public, while cementing a lasting impression of their newest location as the most exciting retail destination in the area.
The centerpiece of the grand opening production was a 9-foot x 16-foot “GoBig” LED unit provided by GoVision LP. The mobile video unit, which sported a custom JCPenney advertising wrap, was positioned in the middle of the stage throughout the program. For the finale, the unit drove away to reveal the new store in the background.
“You wouldn’t think a 40-foot truck could shield a massive retail store from view; but the way we positioned the audience and the staging, it worked like a charm,” said Jeff Kirk, general manager at Dallas-based Corporate Magic. “GoVision’s LED was a highlight of the program, and the dramatic effect created when the truck drove off was fantastic.”
GoVision, one of the nation's premier suppliers of turnkey mobile LED units and customized modular LED walls, then took its mobile LED on a six-day street tour of Dallas. The eye-catching GoBig unit played a fast-paced JCPenney-themed video loop as it drove around town and stopped at designated locations for promotional events, including flash mobs orchestrated by Corporate Magic, high school football games and the Texas State Fairgrounds.
“This was no ordinary ribbon-cutting ceremony,” said Chris Curtis, CEO of Argyle, TX-based GoVision. “JCPenney pulled out all the stops, which explains why they hired Corporate Magic. Nobody does ‘spectacular’ better.”
The new store is located at Timber Creek Crossing at the intersection of Skillman and Northwest Highway. For more information, visit www.jcp.com.
About GoVision™
GoVision L.P. (www.jumbo.tv) is a full-service LED screen provider that specializes in state-of-the-art video solutions, from its fleet of mobile units to the most complex modular configurations, custom-built to any size. The company prides itself on delivering "More Ways to Get Noticed" through its relentless pursuit of perfection in the unpredictable event business. GoVision has provided broadcast and production support for countless national events, including the 55th (Bush) and 56th (Obama) Presidential Inaugurations, Major League Baseball and NBA All Star Games, the 100th Anniversary Scouting Jamboree, the George W. Bush Presidential Library groundbreaking and the Gaylord Opryland Hotel grand re-opening. It is the screen provider of the NCAA Final Four, TCU, Dallas Cowboys Stadium Plaza, the North Texas Super Bowl XLV Host Committee, and several college football programs and PGA tournaments.
About Corporate Magic™
Corporate Magic, Inc. (www.corporatemagicinc.com), based in Dallas, Texas, helps companies and organizations change the hearts and minds of their customers and employees through the messaging, design and implementation of communications programs, fixed facilities, television broadcasts, major annual events and production spectaculars. Offering in-house production and creative design, we respect and strengthen our clients’ brands with focused consistency. Our team has completed projects ranging from amusement park development and operations, to restaurant, hotel and theater design, to automobile launches, to televised concerts, to culture-change initiatives, to international road shows — all designed to physically and emotionally move a specific audience and all executed with ferocious perfection. A few of Corporate Magic’s groundbreaking projects include work with The Oklahoma Centennial Spectacular, international product launches for Mazda, Land Rover and Jaguar, Coca-Cola's Centennial, the Dallas Cowboys and the North Texas Super Bowl XLV Host Committee.
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The Plano-based company hired the messaging architects at Corporate Magic to plan and stage a festive ribbon-cutting ceremony on September 30 that would capture the attention of the local media and shopping public, while cementing a lasting impression of their newest location as the most exciting retail destination in the area.
The centerpiece of the grand opening production was a 9-foot x 16-foot “GoBig” LED unit provided by GoVision LP. The mobile video unit, which sported a custom JCPenney advertising wrap, was positioned in the middle of the stage throughout the program. For the finale, the unit drove away to reveal the new store in the background.
“You wouldn’t think a 40-foot truck could shield a massive retail store from view; but the way we positioned the audience and the staging, it worked like a charm,” said Jeff Kirk, general manager at Dallas-based Corporate Magic. “GoVision’s LED was a highlight of the program, and the dramatic effect created when the truck drove off was fantastic.”
GoVision, one of the nation's premier suppliers of turnkey mobile LED units and customized modular LED walls, then took its mobile LED on a six-day street tour of Dallas. The eye-catching GoBig unit played a fast-paced JCPenney-themed video loop as it drove around town and stopped at designated locations for promotional events, including flash mobs orchestrated by Corporate Magic, high school football games and the Texas State Fairgrounds.
“This was no ordinary ribbon-cutting ceremony,” said Chris Curtis, CEO of Argyle, TX-based GoVision. “JCPenney pulled out all the stops, which explains why they hired Corporate Magic. Nobody does ‘spectacular’ better.”
The new store is located at Timber Creek Crossing at the intersection of Skillman and Northwest Highway. For more information, visit www.jcp.com.
About GoVision™
GoVision L.P. (www.jumbo.tv) is a full-service LED screen provider that specializes in state-of-the-art video solutions, from its fleet of mobile units to the most complex modular configurations, custom-built to any size. The company prides itself on delivering "More Ways to Get Noticed" through its relentless pursuit of perfection in the unpredictable event business. GoVision has provided broadcast and production support for countless national events, including the 55th (Bush) and 56th (Obama) Presidential Inaugurations, Major League Baseball and NBA All Star Games, the 100th Anniversary Scouting Jamboree, the George W. Bush Presidential Library groundbreaking and the Gaylord Opryland Hotel grand re-opening. It is the screen provider of the NCAA Final Four, TCU, Dallas Cowboys Stadium Plaza, the North Texas Super Bowl XLV Host Committee, and several college football programs and PGA tournaments.
About Corporate Magic™
Corporate Magic, Inc. (www.corporatemagicinc.com), based in Dallas, Texas, helps companies and organizations change the hearts and minds of their customers and employees through the messaging, design and implementation of communications programs, fixed facilities, television broadcasts, major annual events and production spectaculars. Offering in-house production and creative design, we respect and strengthen our clients’ brands with focused consistency. Our team has completed projects ranging from amusement park development and operations, to restaurant, hotel and theater design, to automobile launches, to televised concerts, to culture-change initiatives, to international road shows — all designed to physically and emotionally move a specific audience and all executed with ferocious perfection. A few of Corporate Magic’s groundbreaking projects include work with The Oklahoma Centennial Spectacular, international product launches for Mazda, Land Rover and Jaguar, Coca-Cola's Centennial, the Dallas Cowboys and the North Texas Super Bowl XLV Host Committee.
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Contact
GoVision L.P.
Ladd Biro
972-724-3039
www.jumbo.tv
Champion Management is the public relations agency of record for GoVision LP.
Ladd Biro
972-724-3039
www.jumbo.tv
Champion Management is the public relations agency of record for GoVision LP.
Contact
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