Pathways Platform Opens Doors for Allied Health Candidates

Glendale, AZ, October 16, 2011 --(PR.com)-- Pathways Platform, the leader in Internet-based physician and nurse staffing solutions has expanded its presence in the healthcare realm with the successful launch of its newest platform for allied health professionals. AHPathways actively engages candidates through content-rich job opportunity descriptions and empowers them to make decisions based on data and intuition.

The advent of Internet hiring solutions has created fierce competition for hiring facilities to attract and to retain talent. Employers are seeking partners and tools to connect with candidates and to motivate the best professionals to fulfill open opportunities. AHPathways embodies this strategy by sharing peer videos, community and facility information and position requirements to ensure prospective candidates make timely and informed decisions.

The video component is a key differentiator for AHPathways. Allied health candidates in all disciplines receive insights and recommendations from trusted peers and facility leaders and can act on information by communicating directly with employers. Given the diversity of medical staffing needs and organizational cultures, consistent and multi-dimensional messaging facilitates attracting and hiring the best talent in the industry.

According to Danny Gutknecht, CEO of Pathways Platform, “The launch of AHPathways demonstrates the acceptance and growth of a new paradigm in hiring approaches. Employers such as hospitals, health systems and medical groups are leveraging technology to differentiate their brands and opportunities, to promote their community features and to connect directly with prospective candidates. This holistic hiring approach has become a competitive advantage for employers whether they are hiring physicians, nurses or allied health professionals. We’re innovating and our clients are 'telling their stories' and motivating desired candidates to act on dimensions that were traditionally unavailable in the career search process.”

Pathways Platform delivers high impact online communications to strategically targeted audiences, through the use of authentic, credible video testimonials from those that candidates trust most: their peers. Pathways Platform does this through the unique combination of an online software platform that powers job opportunities and delivers them with unlimited reach through multiple marketing channels.

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