SMITH Advertising Selected as Agency of Record for North Carolina-Based Riverside Mattress Company
Fayetteville, NC, October 16, 2011 --(PR.com)-- SMITH Advertising, a fully integrated advertising and marketing agency, has been selected as the agency of record by Fayetteville-based Riverside Mattress Company to provide branding and creative services.
SMITH’s services for the mattress company will include a new corporate identity; the customized setup and launch of branded social media platforms, including Facebook; assistance in Search Engine Optimization (SEO) work and implementation of strategic creative ideas to help move Riverside Mattress Company’s product line.
In addition to online marketing efforts, SMITH will also develop in-store marketing materials. Riverside Mattress products are distributed in approximately 150 retail stores in the Southeast. SMITH is currently engaged with Riverside Mattress Company and expects to have the new campaign underway in the next several weeks.
“We were looking for a firm that could move Riverside Mattress Company away from the same old traditional marketing and advertising,” said William Allen, owner, CPA and PA. “When we saw SMITH’s social media presentation, we knew that this approach was the one we wanted to try.”
“We are excited about working with a client that has this kind of experience and product,” said Gary Smith, President and CEO of SMITH, “and we look forward to enhancing their bottom line.”
Riverside Mattress Company is a wholesale mattress factory headquartered in Fayetteville, North Carolina, producing mattresses that are sold to retail furniture stores, institutional suppliers and boat manufacturers throughout North and South Carolina as well as other parts of the Southeast. In business since 1933 and owned 100% by an employee stock ownership plan, Riverside Mattress Company strives to provide the highest quality at a very reasonable price, providing mattresses of very high value that people can afford.
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, social media marketing, dialog management, interactive services, creative, media planning/buying and public relations.
SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, Southeast Tourism Society, Jeep and Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Florida, and Blowing Rock, North Carolina.
For more information on SMITH Advertising, call (910) 222-5071 or visit www.smithadv.com.
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SMITH’s services for the mattress company will include a new corporate identity; the customized setup and launch of branded social media platforms, including Facebook; assistance in Search Engine Optimization (SEO) work and implementation of strategic creative ideas to help move Riverside Mattress Company’s product line.
In addition to online marketing efforts, SMITH will also develop in-store marketing materials. Riverside Mattress products are distributed in approximately 150 retail stores in the Southeast. SMITH is currently engaged with Riverside Mattress Company and expects to have the new campaign underway in the next several weeks.
“We were looking for a firm that could move Riverside Mattress Company away from the same old traditional marketing and advertising,” said William Allen, owner, CPA and PA. “When we saw SMITH’s social media presentation, we knew that this approach was the one we wanted to try.”
“We are excited about working with a client that has this kind of experience and product,” said Gary Smith, President and CEO of SMITH, “and we look forward to enhancing their bottom line.”
Riverside Mattress Company is a wholesale mattress factory headquartered in Fayetteville, North Carolina, producing mattresses that are sold to retail furniture stores, institutional suppliers and boat manufacturers throughout North and South Carolina as well as other parts of the Southeast. In business since 1933 and owned 100% by an employee stock ownership plan, Riverside Mattress Company strives to provide the highest quality at a very reasonable price, providing mattresses of very high value that people can afford.
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, social media marketing, dialog management, interactive services, creative, media planning/buying and public relations.
SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, Southeast Tourism Society, Jeep and Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Florida, and Blowing Rock, North Carolina.
For more information on SMITH Advertising, call (910) 222-5071 or visit www.smithadv.com.
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SMITH
Gary Smith
910-222-5090
www.smithadv.com
Gary Smith
910-222-5090
www.smithadv.com
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