MotherEarthandBaby.com Add Gift Registry Service by eWish

Botsford, CT, April 19, 2007 --(PR.com)-- New parents and parents-to-be take notice. MotherEarthandBaby.com is quickly making a name for itself as a premier website for organic clothing and heirloom quality gifts on the web. Adding to its outstanding reputation MotherEarthandBaby.com recently added an online gift registry service to make gift buying simple, convenient, and social.

The integration of the registry to MotherEarthandBaby.com means visitors can set up a gift registry quickly and easily and then use convenient Add-to-Registry Buttons to build a gift list. The registry is powered by eWish.com and comes with social networking features including a photo album, guestbook, RSVP system, e-notification system, and unique links.

Owner Terri Scinto founded MotherEarthandBaby.com years ago and it has been growing since. “I opened my first e-store in 2003, inspired by my desire to open my own business and my love of children’s fashion. In 2005 the store grew to become MotherEarthandBaby.com.” MotherEarthandBaby.com carries a wide line of organic clothing, diapers, toys and skin care, as well as beautiful gifts for moms and moms-to-be. “Now we have added the gift registry service making it easy to create a gift list and share with friends and family.”

Friends visit the registry to view the list of gifts and make a purchase on-line or by calling MotherEarthandBaby.com directly. All purchases are automatically removed from the list to eliminate duplicate gifts. The gift registry can be used for a variety of occasions; from weddings to baby showers to birthdays and holidays and helps takes the guesswork out of gift buying.

In selecting eWish, MotherEarthandBaby.com web team noted the registry service integrated easily with the OSCommerce shopping platform and provides features for both merchant and registrant. The registry keeps track of all items purchased and who bought what. Each registrant also gets a unique link that leads directly to their gift registry. Registrants can send this link to their friends and family or post on a personal website or other social networking places like Facebook and MySpace.com. To protect their privacy, an optional guest password can be assigned to limit access.

For Press Inquiries:
MotherEarthandBaby.com operates out of Botsford, Connecticut and can be reached via terri@motherearthandbaby.com or 1-866-387-8027

eWish.com is located in Stamford CT (203) 274-6025, http://www.ewish.com press inquiries or general information can be sent to Peter DiSalvo, VP Marketing, peterd@ewish.com

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