The India Show, October 17-20, 2011, Toronto

Gurgaon, India, October 19, 2011 --(PR.com)-- The India Show, scheduled to be held from October 17-20, 2011, in Toronto, is being organised by EEPC India, Department of Commerce, Ministry of Commerce & In­dustry, Government of India and India Brand Equity Foundation with support from the Indian High Commission in Ottawa and the Canadian High Commission in New Delhi.

India Brand Equity Foundation (IBEF) is the Brand Communication Partner and the Knowledge Partner to The India Show. Since the conceptualization of The India Shows last year, a unique initiative of the Department of Commerce, IBEF has been the brand communication and knowledge partner to various Shows across markets. The India Show has provided a suitable platform to showcase India’s success and dynamism across sectors on a consistent basis. Brand India today represents an attractive proposition for global businesses. And IBEF looks at communicating the value proposition that India offers in terms of the market, opportunity and talent across a range of sectors.

IBEF is rendering the overarching projection of the nation brand across the Exhibition, Media and Business Conferences at The India Show in Toronto. Manufacturing technology, engineering and knowledge economy are the focus areas highlighted in the branding initiatives.

A Special Supplement provides the perspective of Mr Anand Sharma, Minister for Commerce, Industry and Textile, Government of India, on The India Show as well as Indo-Canadian business relations. Following the series of its Best of India publications, IBEF has also prepared The Best of India in Services publication, which will be released by Dr Rahul Khullar, Commerce Secretary & Chairman, IBEF, at the Exhibition.

A Knowledge Kit comprising IBEF’s bimonthly Supplement - India Now, Business and Economy - features a Special on leading Canadian businesses in India and an Access India Info drive, which provides business information reports across states and sectors of India and a select bouquet of short business films. This will be disseminated amongst the business delegates and media representatives at the India Show.

On the occasion of The India Show in Canada, IBEF is also organising a festival of popular Indian Hindi films as non-ticketed shows in collaboration with the Directorate of Indian Films (DFF), the Consulate General of India in Toronto and local Indians. Popular Hindi films, subtitled in English, will be screened in Downtown Toronto, Mississauga and Brampton. IBEF has created a special microsite – www.ibef.org/canada - which provides an overview of The India Show to be held in Toronto, which is also cross-linking with premier Indo-Canadian business associations in Canada to allow for a wider dissemination of information about the Event

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