Finalists Announced in Mobile Money Global Awards

Dubai, United Arab Emirates, October 20, 2011 --(PR.com)-- The National Bank of Abu Dhabi, Turkcell, Vodafone and PinPay are just some of the innovative names in mobile money that are among the finalists for the second annual Mobile Money Awards that will be announced at Mobile Money Global, the industry’s leading event in Dubai from 1-2 November.

Celebrating the success of mobile money
"This is the second year that we are celebrating the success of mobile money and the impact that it is having on the lives of end users around the world," says Sonum Puri, Mobile Money Global director. "Following a vigorous review process of scores of entries, our team of judges, made up of industry experts, have selected the top four mobile money programmes in each of our seven categories."

She continues: “notable amongst the nominations is Dutch-Bangla Bank’s Mobile Banking for best mobile money launch, which is one of the country’s first initiatives to support financial inclusion and the ongoing ‘Digital Bangladesh’ movement. Furthermore, Bank Andara in Indonesia has shown how technology is a great enabler for financial inclusion as the first parent bank focusing on serving the MFIs (micro finance institutions) in that country. And then Orange Money in Senegal has been nominated for the most inventive marketing campaign for providing educational information and tools that encourage customer subscription and promoting service usage and leveraging its pan-African brand.”

1. Best mobile money launch
Recognises an operator or financial institution who have launched a successful new mobile money service in the past 12 months.
1. Dutch-Bangla Bank
2. Orange-Money Madagascar
3. PinPay
4. Tigo

2. Achievement in financial inclusion
Recognises a mobile money service provider who has made a real difference to the unbanked in their country of operation, bringing about tangible social and economic improvement. This award is open to operators, banks or microfinance institutions.
1. Safaricom - M-PESA
2. Kickstart
3. Bank Andara
4. Banglalink

3. Best bank led mobile money programme
Recognises the best bank led customer-facing mobile money model. The award will take into account subscription and adoption rates as well as the banks’ market entry strategy and how well the service has been received by customers.
1. Intercontinental Bank
2. Dutch-Bangla Bank
3. Smart Communications
4. PinPay

4. Best operator led mobile money programme
Recognises the best operator led mobile money model. The award acknowledges subscription and usage rates, customer reach and ease of service for end users.
1. Vodafone Group
2. Digicel Bermuda
3. Turkcell
4. Smart Communications

5. Most inventive marketing campaign
Acknowledges the most innovative and appealing marketing campaign, whether they employ advertisements in the media, word of mouth, viral marketing or any other means.
1. Digicel Tonga
2. Orange
3. Mobipay
4. PinPay

6. Best IMT programme
Mobile money is viewed as a fantastic vehicle for cross border remittances, yet few providers have successfully launched IMT (international money transfer) services.
1. Safaricom
2. Robi-Axiata
3. Flocash
4. National Bank of Abu Dhabi

7. Best joint venture bank and operator
Acknowledges the best mobile money joint venture between a bank and an operator. The award acknowledges subscription and usage rates, customer reach and ease of service for end users as the banks’ market entry strategy and how well the service has been received by customers.
1. Orange
2. Safaricom and Equity Bank
3. Safaricom and I&M Bank
4. Vodafone QATAR

Event dates:
Pre-conference Mobile Money Academy Workshop: 31 October 2011
Post-conference Mobile Money Academy Workshop: 3 November 2011
Conference: 1-2 November 2011

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