Market Metrix Opens Office in Barcelona to Serve Europe, Middle East, and Africa

Larkspur, CA, October 22, 2011 --(PR.com)-- Market Metrix, the premier source for guest and employee feedback management solutions for hospitality, has expanded its presence in Europe by opening an office in Barcelona, Spain. Leonard W. Nash, Market Metrix co-founder, and Georgina Parés, recently appointed Director of Business Development, will head the office.

“The European, Middle East and African hospitality markets are known for their long tradition of service and innovation. We are delighted to be in this celebrated region and excited to support the industry with our cutting edge services and technology,” said Leonard Nash, co-founder. "Effectively obtaining, analyzing and acting upon guest feedback is essential for any size hospitality enterprise anywhere in the world. We look forward to helping companies generate faithful customers through unique, targeted improvement strategies and positioning them to increase market share as spending accelerates,” said Nash.

Market Metrix's EMEA presence is a natural continuation of the company’s growth that began 15 years ago. Market Metrix currently serves hospitality clients throughout the EMEA region, including Meliá Hotels International, Barcelo, Rotana, Swissotel, Sun International and Rixos.

Thanks to closer proximity, the new office is intended to better serve existing customers as well as more easily attract new clients.

“This is a market that is ripe for hospitality innovation,” says Parés, a former McKinsey and Co. consultant who led the growth of a Spanish software company into Europe, the Middle East, Latin America and the Maghreb. “By being closer, speaking multiple languages and working within the same time zone, Market Metrix EMEA will help hundreds of clients, new and existing, transform feedback into strong performance.”

The California-based privately held company now derives a sizable share of its total company sales from companies outside of the U.S. Market Metrix plans to more than double its revenue in EMEA over the next two years and to expand its presence in other markets worldwide. Market Metrix offices are currently located in Larkspur, California; Barcelona, Spain and Singapore.

About Market Metrix™
Market Metrix provides the leading guest and employee feedback systems to the worldwide gaming and hospitality industry. The company combines award–winning research and powerful technology to help clients make the right business decisions based on their objectives. In addition to CustomerMetrix, Market Metrix assists in employee retention and targeted training using EmployeeMetrix™, as well as the management of Social Media, using ReviewMetrix™. Its Software–as–a–Service (SaaS) products are used by more hospitality companies than any other, supporting thousands of hospitality businesses in 70+ countries. Market Metrix has been helping hospitality companies turn feedback into performance since 1996.

Georgina Pares
Director of Business Development EMEA
gpares@marketmetrix.com

###