Brooke Chase Associates, Inc. Recruits Leland Nichols as Senior Vice President of Sales for Rinnai America Corporation

Sarasota, FL, October 29, 2011 --(PR.com)-- Leland brings more than 25 years of experience in sales, marketing, product management and general management, both in the U.S. and Asia, to Rinnai. From 2009 to 2011, Nichols served as senior vice president of sales, marketing and business development for Smith & Wesson Holding Corporation(SWHC), a U.S.-based, global provider of products and services for safety, security, protection and sport.

From 2006 to 2008, he held the position of president and chief operating officer for the company’s subsidiary, Smith & Wesson Corp.(SWHC), the globally recognized manufacturer of quality firearms. Prior to his executive experience with Smith & Wesson Corp.(SWHC), Nichols led Kohler’s efforts to commercially reposition and grow its cabinetry division as executive vice president, cabinetry. He also held management positions at The Stanley Works, a worldwide supplier of quality tools and engineered solutions for industrial, construction, and do-it-yourself use. While president of the hardware division at The Stanley Works(SWU), he was instrumental in the successful turnaround of that business unit.

Early in his career, Nichols spent 14 years with Black & Decker Corporation(SWU), where he served in several senior management positions and was involved in the successful launch of the DeWalt brand of professional power tools in the U.S. and Asia. Leland holds a BA in Economics from the University of Georgia, and post graduate certification from the Thunderbird School of Global Management.

In his new role, Nichols will report directly to Rinnai America Chief Operating Officer Phil Weeks, and will be responsible for the management of Rinnai’s North American sales organization.

Established in 1974, Rinnai’s North American operations proudly celebrate over 30 years of service. Rinnai America has experienced rapid growth over the last several years, demonstrating potential for future expansion and impact in the North American market. Corporate headquarters is located in Peachtree City, GA with satellite offices in California, Florida, and Texas. At Rinnai, the corporate vision is the continuous creation of lifestyle comfort solutions for the Smart Home and Smart Business of the Future with our innovative products.

About Brooke Chase Associates, Inc.
Brooke Chase Associates, Inc. is the premier executive search firm specializing in the recruitment of executive management professionals within the building materials and kitchen/bath industries. Established in 1980, Brooke Chase Associates, Inc. has offices in Chicago, Birmingham, Charlotte, San Francisco and its Corporate Headquarters in Sarasota, FL.

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