Over 1,000 Special Offers for Uniastrum Bank Cardholders

Moscow, Russia, October 30, 2011 --(PR.com)-- Uniastrum customers are not required to apply for a special card in order to take advantage of the preferential benefits available under the program. All discounts and bonuses come automatically when paying for a product or services using a Uniastrum Visa or MasterCard. Also, the products and services offered by companies taking part in the scheme cover all areas, which means that cardholders can look forward to exclusive benefits in stores, cafes and restaurants, as well as healthcare, education, sports and many other establishments.

Companies participating in the initiative are identifiable by a special sticker bearing the logo “Bank Privilege Program” and specifying the amount of discount offered. The stickers are displayed at outlet entrances or at checkouts. The Bank’s loyalty program will run in Moscow, Saint Petersburg, Rostov-on-Don, Novosibirsk, as well as in other major Russian cities. It is anticipated that, in total, participant companies will make available more than 1,000 special offers.

According to figures released by RosBusinessConsulting news agency for the first half of 2011, Uniastrum ranks 15th among Russian banks by the number of cards in circulation. The lender’s card mix features over ten product groups, each of which can be employed for a variety of functions. Uniastrum cards offer both convenience and ease of use, thanks particularly to the Bank’s extensive network of in-house ATMs and payment terminals, which currently number more then 700.

“Uniastrum cards are coming to replace a whole number of discount cards,” notes Vasily Kuznetsov, Deputy Chairman of the Bank’s Management Board. “We are pleased to offer our customers not only a high-quality and convenient service, but also a rich range of discounts and bonuses.”

CB Uniastrum Bank LLC was established in 1994. Uniastrum is a universal lending institution offering a comprehensive range of financial products and services, with particular focus given to the retail sector and small and medium-sized business. Uniastrum is one of Russia’s Top-30 systemically important banks, as ranked by the Central Bank of the Russian Federation, and places among the country’s Top-20 banks based on the size of its branch network. It is Russia’s 48th largest bank by asset size, 37th by loan portfolio value, 31st by total retail loans, and 11th by overall SME credits, according to figures released by RosBusinessConsulting news agency. Uniastrum’s financial statement for January 1, 2011 showed the Bank’s equity capital standing at Rb 9 bn. Moody’s Investors Service affirmed Uniastrum’s long-term credit rating at Ba3 with a stable outlook, while Moody’s Interfax Rating Agency affirmed its national scale rating at Aa3.ru. Uniastrum is a deposit insurance scheme participant. The Bank’s regional network currently numbers more than 200 offices (including 43 branches) in 48 Russian regions. Since October 31, 2008 Uniastrum Bank has been a member of the Bank of Cyprus Group.

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