Experience, Results and Collaboration Win VISIT DENVER Account for Karsh Hagan
Karsh Hagan has been awarded the VISIT DENVER advertising account, ending a review that began in March.
Denver, CO, November 02, 2011 --(PR.com)-- Karsh Hagan has been awarded the VISIT DENVER advertising account, ending a review that began in March. As the Agency of Record for VISIT DENVER for the past sixteen years, Karsh Hagan has secured the contract for three more years. The agency will be responsible for both the advertising promotion of Denver tourism and business meetings held in the Colorado Convention Center. To promote Denver, Karsh Hagan will work closely with VISIT DENVER to examine the consumer experience and develop strategic plans that will achieve their business goals.
“As a marketing partner to VISIT DENVER, we are proud that Denver has evolved from being a gateway city to the mountains to a destination on its own,” says Pocky Marranzino, Co-President at Karsh Hagan. “The vibrant energy, culture, history, arts and cuisine in the Denver Metro area are all on par with first class cities around the country.”
Karsh Hagan won the account after a rigorous, six-month process that included more than 10 Denver- and Colorado-based agencies. The agency is excited to maintain its partnership with VISIT DENVER and continue promoting the city where they work and play.
Karsh Hagan and VISIT DENVER have achieved excellent results by working in true collaboration: marketable visitors to Denver have increased for six years running; Denver’s 8:1 return on investment (ROI) for taxes generated is higher than the national average 2-4:1 ROI; Denver’s number of visitors is up 3%, on pace with the national average; and 2010 was the second best convention and meeting year in Denver’s history. Karsh Hagan’s close partnership with VISIT DENVER, knowledge of tourism, and commitment to creating compelling narratives will help to achieve even more great results in the future.
About Karsh Hagan
In 1977, Phil Karsh and Tom Hagan founded Karsh Hagan on the love of a great idea. After 34 years, that’s what keeps us hungry today. Key clients include: American Crew, Colorado Tourism, Pinnacle Bank, VISIT DENVER and others. Projected agency billings for 2011 are $50 million. For more information, visit www.karsh.com, check out our blog, “like” us on Facebook and follow us @karshconnect.
About VISIT DENVER, The Convention & Visitors Bureau
Celebrating more than 100 years of promoting the Mile High City, VISIT DENVER is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. A record 12.7 million visitors stayed overnight in Denver in 2010, generating $3 billion in spending, while supporting nearly 50,000 jobs, making Tourism the second largest industry in Denver. Learn more about Denver on the VISITDENVER website and at TOURISMPAYSDENVER, on Twitter @visitdenver and the VISIT DENVER Facebook page, or by phone at 1-800-2DENVER.
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“As a marketing partner to VISIT DENVER, we are proud that Denver has evolved from being a gateway city to the mountains to a destination on its own,” says Pocky Marranzino, Co-President at Karsh Hagan. “The vibrant energy, culture, history, arts and cuisine in the Denver Metro area are all on par with first class cities around the country.”
Karsh Hagan won the account after a rigorous, six-month process that included more than 10 Denver- and Colorado-based agencies. The agency is excited to maintain its partnership with VISIT DENVER and continue promoting the city where they work and play.
Karsh Hagan and VISIT DENVER have achieved excellent results by working in true collaboration: marketable visitors to Denver have increased for six years running; Denver’s 8:1 return on investment (ROI) for taxes generated is higher than the national average 2-4:1 ROI; Denver’s number of visitors is up 3%, on pace with the national average; and 2010 was the second best convention and meeting year in Denver’s history. Karsh Hagan’s close partnership with VISIT DENVER, knowledge of tourism, and commitment to creating compelling narratives will help to achieve even more great results in the future.
About Karsh Hagan
In 1977, Phil Karsh and Tom Hagan founded Karsh Hagan on the love of a great idea. After 34 years, that’s what keeps us hungry today. Key clients include: American Crew, Colorado Tourism, Pinnacle Bank, VISIT DENVER and others. Projected agency billings for 2011 are $50 million. For more information, visit www.karsh.com, check out our blog, “like” us on Facebook and follow us @karshconnect.
About VISIT DENVER, The Convention & Visitors Bureau
Celebrating more than 100 years of promoting the Mile High City, VISIT DENVER is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. A record 12.7 million visitors stayed overnight in Denver in 2010, generating $3 billion in spending, while supporting nearly 50,000 jobs, making Tourism the second largest industry in Denver. Learn more about Denver on the VISITDENVER website and at TOURISMPAYSDENVER, on Twitter @visitdenver and the VISIT DENVER Facebook page, or by phone at 1-800-2DENVER.
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Contact
Karsh Hagan
Kathy Hagan Brown
303-296-8400
www.karsh.com
Kathy Hagan Brown
303-296-8400
www.karsh.com
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