Free Tips to Help Your Salon or Spa Business Grow in a Tough Economy

Chicago, IL, November 02, 2011 --(PR.com)-- Many spas and salons have closed during this sluggish economy due to customers cutting back. The spas and salons that have weathered the storm and grown all have recognized the importance of having an effective business strategy for the short-term and the long-term.

That's the opinion of Kimberly Loftis, owner of Chicago-based Loftis Consulting, a firm that specializes in finance and strategy assistance to businesses including spas and salons. The free business tips specifically for the wellness industry helps businesses grow profitably by providing business owners with tactical and long-term solutions to fixing business problems and growing top line revenue.

"Many business owners fear that in a weak economy, their customers will cut back on spending," says Loftis. "To survive in such an economy you need to increase customer retention, target your marketing by customer type and expand where it makes sense including retail."

Some of the free tips that Loftis outlines during her free initial business review with prospective clients are:

Offer retail products to all clients. Even though your clients may not be booking appointments as frequently, they still need to take care of themselves between appointments. Retail products allow you to stay top of mind with your customer until they book again and earn much needed cash for your business.

Offer reasonably priced add-on services to existing clients to increase overall revenue. In other words, sell more to existing clients. This strategy should be used both in good times and slow times.

Stay on top by offering superior levels of service. Most times it is not about cost but quality of service for clients for the money spent. Go beyond just satisfying the customer need but knocking their socks off.

Stay in touch with clients who you have not seen in awhile. First make sure it is not a customer service issue then find a way to bring them back in the fold.

Loftis has been providing advice for businesses of all sizes for over 15 years. She has found that all businesses can use financial and strategic advice either on a project or interim basis to grow their business to the next level especially in a down economy.

For a free, no-obligation consultation with Kimberly Loftis on ways to help grow your business profitably through finance and strategy, contact Loftis Consulting at (312) 772-6105 or email at info@loftisconsulting.com.

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