Cost vs. Value – Agency Compensation Models in 2011
IAA Thought Leadership event to feature Darren Woolley, founder TrinityP3.
Sydney, Australia, November 05, 2011 --(PR.com)-- The International Advertising Association (IAA) Australia Chapter will address the topic of agency remuneration and compensation in Sydney on November 22. The breakfast event, the latest in the IAA’s Thought Leadership series, will feature Darren Woolley of TrinityP3.
TrinityP3 is Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals helping align people, purpose and process to deliver maximum marketing value.
Darren Woolley will highlight current pressures on marketing expenditure and discuss the critical importance of value creation for all stakeholders within the local marketing communication industry.
He will argue that new agency remuneration and compensation models are required in the context of changing commercial and strategic dynamics within media and marketing industries.
Woolley noted, "The industry is suffering from an obsession with cost and not balancing this with value. Marketers are trying to do more with less, when they often do not know if more is even more effective. Procurement is driving down price to prove their value and agencies are often playing along just to be in the game. At the same time marketers are complaining about lack of talent and high turnover in agencies and agencies are complaining about diminishing or non-existing profits. It is literally 'a race to the bottom' as Rob Morgan put it, where no one will be the winner. So something has to change, and change now."
IAA Thought Leadership Forum:
Agency Remuneration versus Compensation - Where is the value?
Date: Tuesday, 22nd November 2011
Time: 7:30 – 9:15am
Place: Dockside at Cockle Bay Wharf, Sydney
Cost: IAA Members: $80 +GST
Non-Members: &90 + GST
Tables of 8: $650 + GST
Bookings: hleembruggen@ozemail.com.au
Note to Editor:
Considered the Mr Wolf of Marketing Communication, Darren Woolley has been solving problems between marketers and their agencies since 2000. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He has regularly been named in Australia’s AdNews Power 50: The Most Powerful People in Advertising since 2005 and is a regular industry commentator to trade and industry magazine and forums around the world. Darren founded TrinityP3 in 2000, and it is now Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals. To set up an interview with Darren, please call +613 9682 6800 or email georgia@trinityp3.com
About TrinityP3:
Visit www.trinityp3.com to browse our portfolio of services, review our client list, download a range of marketing presentations and White Papers or listen to our client and agency testimonials.
TrinityP3 is an independent strategic marketing management consultancy that assists marketers, advertisers and procurement with agency search & selection, agency engagement & alignment and agency monitoring & benchmarking to ensure maximum performance in efficiency and effectiveness of their advertising and marketing budgets, across Asia-Pacific with offices in Sydney, Melbourne, Hong Kong, Singapore, Auckland and London. For more information please visit http://www.trinityp3.com/
About IAA:
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. For more information please visit www.iaaglobal.org.
Contact
Heather Leembruggen
President & Chair, IAA Australia Chapter
International Advertising Association
Tel: +61 (0) 2 9922 2515
Email: hleembruggen@ozemail.com.au
###
TrinityP3 is Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals helping align people, purpose and process to deliver maximum marketing value.
Darren Woolley will highlight current pressures on marketing expenditure and discuss the critical importance of value creation for all stakeholders within the local marketing communication industry.
He will argue that new agency remuneration and compensation models are required in the context of changing commercial and strategic dynamics within media and marketing industries.
Woolley noted, "The industry is suffering from an obsession with cost and not balancing this with value. Marketers are trying to do more with less, when they often do not know if more is even more effective. Procurement is driving down price to prove their value and agencies are often playing along just to be in the game. At the same time marketers are complaining about lack of talent and high turnover in agencies and agencies are complaining about diminishing or non-existing profits. It is literally 'a race to the bottom' as Rob Morgan put it, where no one will be the winner. So something has to change, and change now."
IAA Thought Leadership Forum:
Agency Remuneration versus Compensation - Where is the value?
Date: Tuesday, 22nd November 2011
Time: 7:30 – 9:15am
Place: Dockside at Cockle Bay Wharf, Sydney
Cost: IAA Members: $80 +GST
Non-Members: &90 + GST
Tables of 8: $650 + GST
Bookings: hleembruggen@ozemail.com.au
Note to Editor:
Considered the Mr Wolf of Marketing Communication, Darren Woolley has been solving problems between marketers and their agencies since 2000. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He has regularly been named in Australia’s AdNews Power 50: The Most Powerful People in Advertising since 2005 and is a regular industry commentator to trade and industry magazine and forums around the world. Darren founded TrinityP3 in 2000, and it is now Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals. To set up an interview with Darren, please call +613 9682 6800 or email georgia@trinityp3.com
About TrinityP3:
Visit www.trinityp3.com to browse our portfolio of services, review our client list, download a range of marketing presentations and White Papers or listen to our client and agency testimonials.
TrinityP3 is an independent strategic marketing management consultancy that assists marketers, advertisers and procurement with agency search & selection, agency engagement & alignment and agency monitoring & benchmarking to ensure maximum performance in efficiency and effectiveness of their advertising and marketing budgets, across Asia-Pacific with offices in Sydney, Melbourne, Hong Kong, Singapore, Auckland and London. For more information please visit http://www.trinityp3.com/
About IAA:
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. For more information please visit www.iaaglobal.org.
Contact
Heather Leembruggen
President & Chair, IAA Australia Chapter
International Advertising Association
Tel: +61 (0) 2 9922 2515
Email: hleembruggen@ozemail.com.au
###
Contact
TrinityP3 Strategic Marketing Consulting
Mike Morgan
+649 411 7212
http://www.trinityp3.com
Mike Morgan
+649 411 7212
http://www.trinityp3.com
Contact
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