Festival Place Appoints BOTTLE to Handle Communications Activities, Targeting Its Consumer and Business Audiences

Oxford, United Kingdom, November 07, 2011 --(PR.com)-- Festival Place, Basingstoke’s premier shopping destination, has appointed BOTTLE (www.bottlepr.co.uk) as its communications consultancy following a competitive pitch.

Festival Place is one of the country’s leading shopping centres with a diverse range of retailers, restaurants and cafes and a yearlong calendar of events appealing to a broad spectrum of shoppers.

Using both traditional and social media, local PR agency BOTTLE is working with Festival Place to raise the profile among the local community and further afield of the ideal shopping experience the centre offers through its wide variety of shops and highly quality, family-oriented events that regularly take place. BOTTLE is also providing strategic advice and manages day-to-day PR activities for Festival Place’s B2B communications including engagement with the national and retail trade press and the local business community and representatives.

Karen Cooper, Director at BOTTLE, who is leading the account comments: “With its dynamic offering and some amazing events and store openings to launch, including the new Apple store, we are thrilled to be working with Festival Place. BOTTLE will be delivering some fantastic campaigns throughout 2011 and beyond, using an integrated blend of tactics including experiential activity and media relations.”

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