Blue Star Infotech to Exhibit at The PhoCusWright Conference 2011, Hollywood, Florida, USA

Mumbai, India, November 09, 2011 --(PR.com)-- Blue Star Infotech, a travel distribution solutions specialist, will be exhibiting at The PhoCusWright Conference (15-17, Nov 2011) – a leading event in the travel & hospitality industry where top executives gathers to determine, discuss and debate the issues concerning the industry.

The travel companies are constantly seeking innovative solutions to add value to customers, differentiate, increase revenue and become more cost efficient. In line with this demand, Blue Star Infotech (BSI), a Travel technology solutions expert, will be exhibiting its “Smart Travel Framework”. The Smart Framework has three components - Smart Booking, Smart Mobile, and Smart Analytics. The Smart Booking framework, with its re-usable components, will help travel companies build a travel portal quickly to improve their customer’s experience across the entire booking journey. The Smart Analytics framework helps travel companies to deploy a BI solution that enables its executives achieve operational control through ‘out of box’ insights and configurable dashboards offering interactive and exploratory analysis of both demand trends and business on the books’ projections. The Smart Mobile framework helps in extending the online booking and ancillary sales functions to smart devices.

About Blue Star Infotech Ltd. (BSIL)
Part of the prestigious Blue Star Group, BSIL enables global enterprises derive measurable business outcomes through the efficient use of information technology. BSIL partners with its clients to understand their business pain points and arrives at appropriate IT led interventions to deliver relevant solutions. Being a domain and technology expert in travel industry, BSI enables Travel companies to leverage technology to reach out to their target customers in multiple ways to gain market share, competitive advantage and accelerate their time to market. BSI has a proven track record in providing travel distribution solutions, mobility solutions, legacy re-engineering, portal, integration and other solutions to improve business outcome of travel companies.

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