KESM Transaction Solutions Inc. and MacEwen Petroleum Inc. Release Gift Card Program for the Holiday Gift Giving Season
Toronto, Canada, November 12, 2011 --(PR.com)-- The MacEwen gift card program is expected to launch on November 15th. The gift cards are designed for use at MacEwen stations. Available in $10 - $100 increments, the cards can be purchased at participating retail outlets located throughout Ontario and Western Quebec.
The plastic cards come in five designs to suit the diverse tastes of consumers. From a sporty highway driving image to a festive holiday motif, there is something for everyone. For customer convenience, the gift cards are reloadable and their balance can be checked online.
MacEwen prides itself on its community-owned and operated outlets that give local customers competitive, affordable fuel prices and friendly service that’s tailored to their needs. Ian McLean, Marketing and Procurement Manager for MacEwen Petroleum said, “We’ve been serving the community for the last 35 years. We’ve seen how our customers’ needs have evolved through the years, and we have grown and changed with them. The gift card seems to be the next step in offering consumers what they want from their local gas station: convenience and affordability!”
KESM Transaction Solutions Inc. has been working in conjunction with MacEwen to manage the development and implementation of the gift cards. Founded in 2001, KESM offers custom gift and loyalty solutions for businesses and industries of all types.
Michael Seon, the VP of Sales for LoyalMark, a division of KESM Transaction Solutions Inc., is optimistic about MacEwen’s gift card program. Seon said, “Gift cards are a huge part of a consumer’s ‘tool kit.’ People used to carry cash around with them. Now they carry gift cards, credit cards, and gas cards.”
Seon went on to say, “Gift cards are a win-win solution. The consumer benefits from the card’s convenience and perks. The merchant also benefits, not only from the gift cards’ convenience, but also from the expanded customer base it provides. Cards are typically given away as gifts and can introduce new customers to the brand.”
About MacEwen Petroleum Inc
MacEwen Petroleum is a leading Canadian independent petroleum marketer and convenience store operator. Founded in 1976, MacEwen operates MacEwen and Esso branded service stations and convenience stores throughout Ontario and Quebec. At company-operated locations, customers are greeted with clean, modern, and friendly facilities that often include extra amenities, such as restaurants and car washes.
At its 12 Home Heating offices and distribution centres, MacEwen also offers a full range of home comfort solutions and bulk fuel services for both the commercial and agricultural sectors. Additionally, MacEwen’s expansion into the Diesel Exhaust Fluid (DEF) business provides customers with the most competitive and reliable supply of DEF in Canada.
About KESM
Founded in 2001, KESM Transaction Solutions, Inc. provides the merchant industry with innovative value-add solutions utilized at the point of sale. The founders of KESM recognized a need in the merchant community for customizable value-add solutions and developed KESM to fill that need. KESM’s LoyalMark solution boasts full Gift and Loyalty program software capabilities and caters to each business’s unique requirements and marketing strategies. LoyalMark is one of the most comprehensive loyalty card programs on the market today for acquiring new customers and retain existing ones.
For more information, contact:
Michael C. Seon
VP Sales
LoyalMark, a division of KESM Transaction Solutions, Inc.
Direct: (905) 726- 5338
Email: mike.seon@kesm.ca
Ian McLean
Marketing and Procurement Manager
MacEwen Petroleum Inc.
Direct: (613) 527-2100
Email: i.mclean@macewen.ca
###
The plastic cards come in five designs to suit the diverse tastes of consumers. From a sporty highway driving image to a festive holiday motif, there is something for everyone. For customer convenience, the gift cards are reloadable and their balance can be checked online.
MacEwen prides itself on its community-owned and operated outlets that give local customers competitive, affordable fuel prices and friendly service that’s tailored to their needs. Ian McLean, Marketing and Procurement Manager for MacEwen Petroleum said, “We’ve been serving the community for the last 35 years. We’ve seen how our customers’ needs have evolved through the years, and we have grown and changed with them. The gift card seems to be the next step in offering consumers what they want from their local gas station: convenience and affordability!”
KESM Transaction Solutions Inc. has been working in conjunction with MacEwen to manage the development and implementation of the gift cards. Founded in 2001, KESM offers custom gift and loyalty solutions for businesses and industries of all types.
Michael Seon, the VP of Sales for LoyalMark, a division of KESM Transaction Solutions Inc., is optimistic about MacEwen’s gift card program. Seon said, “Gift cards are a huge part of a consumer’s ‘tool kit.’ People used to carry cash around with them. Now they carry gift cards, credit cards, and gas cards.”
Seon went on to say, “Gift cards are a win-win solution. The consumer benefits from the card’s convenience and perks. The merchant also benefits, not only from the gift cards’ convenience, but also from the expanded customer base it provides. Cards are typically given away as gifts and can introduce new customers to the brand.”
About MacEwen Petroleum Inc
MacEwen Petroleum is a leading Canadian independent petroleum marketer and convenience store operator. Founded in 1976, MacEwen operates MacEwen and Esso branded service stations and convenience stores throughout Ontario and Quebec. At company-operated locations, customers are greeted with clean, modern, and friendly facilities that often include extra amenities, such as restaurants and car washes.
At its 12 Home Heating offices and distribution centres, MacEwen also offers a full range of home comfort solutions and bulk fuel services for both the commercial and agricultural sectors. Additionally, MacEwen’s expansion into the Diesel Exhaust Fluid (DEF) business provides customers with the most competitive and reliable supply of DEF in Canada.
About KESM
Founded in 2001, KESM Transaction Solutions, Inc. provides the merchant industry with innovative value-add solutions utilized at the point of sale. The founders of KESM recognized a need in the merchant community for customizable value-add solutions and developed KESM to fill that need. KESM’s LoyalMark solution boasts full Gift and Loyalty program software capabilities and caters to each business’s unique requirements and marketing strategies. LoyalMark is one of the most comprehensive loyalty card programs on the market today for acquiring new customers and retain existing ones.
For more information, contact:
Michael C. Seon
VP Sales
LoyalMark, a division of KESM Transaction Solutions, Inc.
Direct: (905) 726- 5338
Email: mike.seon@kesm.ca
Ian McLean
Marketing and Procurement Manager
MacEwen Petroleum Inc.
Direct: (613) 527-2100
Email: i.mclean@macewen.ca
###
Contact
KESM Transaction Solutions Inc.
Mike Seon
(905) 726- 5338
www.loyalmark.com
Mike Seon
(905) 726- 5338
www.loyalmark.com
Contact
Categories