New Book Helps Humane and Rescue Groups Get More Attention, so They Can Save More Lives

Sandpoint, ID, November 12, 2011 --(PR.com)-- “Publicity to the Rescue” combines practical publicity advice along with 19 publicity success stories from humane groups. Most publicity books don't offer specific ideas and grass-roots tactics for pet-related non-profits, but "Publicity to the Rescue" is written specifically for humane groups working to save homeless animals.

Author Susan Daffron is the founder of the National Association of Pet Rescue Professionals (www.naprp.com), an organization that offers tools and information to help rescue groups save more companion animal lives. She is the author of 11 other books and worked as an animal shelter volunteer, employee, and board member in charge of publicity. The media picked up virtually all of her animal-related press releases, and she wrote a pet care education column for her local newspaper for many years.

“Publicity to the Rescue" offers online and offline publicity tactics including how to:

* Get ready for the media with a strong message, brand, and online presence
* Craft irresistible and compelling stories the media will love
* Spread the word by leveraging existing marketing tools
* Get social with bloggers and strategically use social media
* Gain word-of-mouth support and build buzz by cultivating a network of fans

“Publicity to the Rescue” is $19.99 and is available on Amazon.com or directly from the publisher at: www.PublicitytotheRescue.com. The Web site includes links to the organizations showcased in the publicity case studies, so readers can learn more about the inspiring work these groups are doing to help animals.

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