Africa.com Hires Shinko Media to Connect Marketers to an Audience Interested in the “Last Great Frontier” in Consumer Spending and Economic Growth
“Africa.com is a true global leader in the online publishing space, connecting users to the last great frontier,” said Imani Laners, CEO and chief sales officer of Shinko Media. “Marketers are finding that the demographics that Africa.com attracts are highly desirable and an integral part of their development. We are thrilled to offer marketers the chance to create customized brand-building strategies that will align their goals and objectives with Africa.com’s target audiences.”
New York, NY, November 15, 2011 --(PR.com)-- Africa.com, the fastest-growing Africa-related internet site, has hired independent online media sales firm, Shinko Media LLC (www.shinkomedia.com) to represent its U.S. online sales initiatives. The goal is to connect advertisers with Africa.com’s highly desirable U.S. and global audiences, which include world leaders, top executives, luxury travelers and art and culture enthusiasts.
Despite the global economic downturn, Africa’s consumer bases are continuing to grow. According to Blogal Prosperity, “Africa’s collective GCP, now measured at $1.7 trillion, is equal to that of Brazil or Russia, making Africa one of the world’s fastest growing regions,” said Africa.com CEO Teresa Clarke. “In 2010, 18 African countries experienced GDP growth of 5 percent or more. The African continent is full of opportunity and undiscovered potential, which is evident in Wal-Mart’s recent interest in acquiring Massmart Holdings Ltd., the largest distributor of consumer goods on the African continent.”
U.S. and multinational marketers who are interested in Africa’s promise are the prime targets for Shinko Media’s outreach on behalf of Africa.com.
“Africa.com is a true global leader in the online publishing space, connecting users to the last great frontier,” said Imani Laners, CEO and chief sales officer of Shinko Media. “Marketers are finding that the demographics that Africa.com attracts are highly desirable and an integral part of their development. We are thrilled to offer marketers the chance to create customized brand-building strategies that will align their goals and objectives with Africa.com’s target audiences.”
Africa.com attracts an affluent and diverse American audience, as well as a global one.
· According to Google Analytics, Africa.com reaches more than 840,000 unique users per month and 3.7 million monthly page views. Unique visitors from January through September 2011 were 5.9 million, representing growth of 2056 percent over the same period in 2010.
· Strong US Interest: 60 percent of the audience is in the United States with the remaining in Africa, Asia and Europe.
· Affluent: More than 20 percent of the site’s users have household incomes of $100,000.
· Diverse: 60 percent of the audience is white and Asian and 37 percent is made up of African Diaspora and African Americans. The site attracts 54 percent male users and 46 percent female users.
· These users are top executives seeking financial and business opportunities, opinion leaders, and decision makers, travel, art and culture enthusiasts, financial experts, political leaders, and passionate educators.
In short, Africa.com’s visitors are an influential audience that marketers can depend on for the future of their businesses.
About Africa.com:
Africa.com is the fastest growing Africa-related internet site with some 850,000 unique visitors each month from around the world. Visitors have access to financial, political and cultural news, maps, information about world-wide events and non-profit organizations related to Africa as well as views from opinion-leaders. Africa.com has partnered with a number of best-in-class content providers including the Council on Foreign Relations, Harvard University’s Committee on African Studies, Foreign Affairs and HAND/EYE Magazines, McKinsey and Co., the Brookings Institution’s Africa Growth Initiative, Freedom House and the Mo Ibrahim Foundation. Additional partnerships will be announced shortly. Africa.com’s new Africa-focused social coupon site, Africa.comDEALS, offers significant bargains on a variety of products aimed at the African and African diaspora audiences.
About Shinko Media
Shinko Media is an independent media sales company that provides advertisers local and national online strategies across their suite of publishers. Marketers and agencies trust Shinko Media to create campaigns that speak directly to the end users, letting them know they are understood and valued. The end goal is to create loyal relationships that ultimately increase sales and brand exposure. The firm drives unparalleled collaborations between publishers and brands and provides a host of capabilities including display ads, pre-roll video, email, mobile, social media, integrated campaigns, branded content, contests & promotions, custom video segments, and event sponsorships. Visit www.shinkomedia.com for more information.
Contact information:
Imani Laners
Chief Sales Officer
Shinko Media LLC
973.922.0188
imani@shinkomedia.com
###
Despite the global economic downturn, Africa’s consumer bases are continuing to grow. According to Blogal Prosperity, “Africa’s collective GCP, now measured at $1.7 trillion, is equal to that of Brazil or Russia, making Africa one of the world’s fastest growing regions,” said Africa.com CEO Teresa Clarke. “In 2010, 18 African countries experienced GDP growth of 5 percent or more. The African continent is full of opportunity and undiscovered potential, which is evident in Wal-Mart’s recent interest in acquiring Massmart Holdings Ltd., the largest distributor of consumer goods on the African continent.”
U.S. and multinational marketers who are interested in Africa’s promise are the prime targets for Shinko Media’s outreach on behalf of Africa.com.
“Africa.com is a true global leader in the online publishing space, connecting users to the last great frontier,” said Imani Laners, CEO and chief sales officer of Shinko Media. “Marketers are finding that the demographics that Africa.com attracts are highly desirable and an integral part of their development. We are thrilled to offer marketers the chance to create customized brand-building strategies that will align their goals and objectives with Africa.com’s target audiences.”
Africa.com attracts an affluent and diverse American audience, as well as a global one.
· According to Google Analytics, Africa.com reaches more than 840,000 unique users per month and 3.7 million monthly page views. Unique visitors from January through September 2011 were 5.9 million, representing growth of 2056 percent over the same period in 2010.
· Strong US Interest: 60 percent of the audience is in the United States with the remaining in Africa, Asia and Europe.
· Affluent: More than 20 percent of the site’s users have household incomes of $100,000.
· Diverse: 60 percent of the audience is white and Asian and 37 percent is made up of African Diaspora and African Americans. The site attracts 54 percent male users and 46 percent female users.
· These users are top executives seeking financial and business opportunities, opinion leaders, and decision makers, travel, art and culture enthusiasts, financial experts, political leaders, and passionate educators.
In short, Africa.com’s visitors are an influential audience that marketers can depend on for the future of their businesses.
About Africa.com:
Africa.com is the fastest growing Africa-related internet site with some 850,000 unique visitors each month from around the world. Visitors have access to financial, political and cultural news, maps, information about world-wide events and non-profit organizations related to Africa as well as views from opinion-leaders. Africa.com has partnered with a number of best-in-class content providers including the Council on Foreign Relations, Harvard University’s Committee on African Studies, Foreign Affairs and HAND/EYE Magazines, McKinsey and Co., the Brookings Institution’s Africa Growth Initiative, Freedom House and the Mo Ibrahim Foundation. Additional partnerships will be announced shortly. Africa.com’s new Africa-focused social coupon site, Africa.comDEALS, offers significant bargains on a variety of products aimed at the African and African diaspora audiences.
About Shinko Media
Shinko Media is an independent media sales company that provides advertisers local and national online strategies across their suite of publishers. Marketers and agencies trust Shinko Media to create campaigns that speak directly to the end users, letting them know they are understood and valued. The end goal is to create loyal relationships that ultimately increase sales and brand exposure. The firm drives unparalleled collaborations between publishers and brands and provides a host of capabilities including display ads, pre-roll video, email, mobile, social media, integrated campaigns, branded content, contests & promotions, custom video segments, and event sponsorships. Visit www.shinkomedia.com for more information.
Contact information:
Imani Laners
Chief Sales Officer
Shinko Media LLC
973.922.0188
imani@shinkomedia.com
###
Contact
Shinko Media
Imani Laners, Chief Sales Officer
973-922-0188
www.shinkomedia.com
Imani Laners, Chief Sales Officer
973-922-0188
www.shinkomedia.com
Contact
Categories