Cause Layouts™ Partners with Isaiah Alonso Foundation to Support Families of Children with Cancer

San Diego, CA, November 17, 2011 --(PR.com)-- The American Childhood Cancer Organization (ACCO) reports that 12,400 children are diagnosed with cancer in the United States each year[1]. The out-of-pocket expenses associated with treatments cost families an average of $34,558 annually[2]. To help shoulder the financial burden, two organizations, Cause Layouts™, the first and only free cause-based Facebook fundraising layouts, and the Isaiah Alonso Foundation, a nonprofit working to help families battling childhood cancer, are teaming up to generate viral awareness and raise funds. Cause Layouts has designed five free unique layouts to drive donations directly from supporters’ Facebook profile pages.

“Partnering with the Isaiah Alonso Foundation was a natural fit,” said Monish Ahuja, president, Cause Layouts. “Many of us have been or have known someone who has been affected by cancer. Being able to leverage our more than 15 million users to support such a wonderful organization is our privilege. Cause Layouts is giving the Isaiah Alonso Foundation the opportunity to reach an entirely new level of viral awareness and exposure to continue supporting families of children with cancer.”

Starting today, supporters, fans and Facebook users can download any one of the five Isaiah Alonso Foundation layouts from Cause Layouts’ newly launched website http://causelayouts.com. Each layout highlights one specific family’s journey with cancer. For each original download of a layout, Cause Layouts will donate $1 back to the Isaiah Alonso Foundation. If 10,000 downloads are reached and remain displayed on users’ Facebook pages for a minimum of 30 days, Cause Layouts will raise its donation to $2 per download, equaling a minimum donation of $20,000.

The Isaiah Alonso Foundation was established in 2010 by Vinnie and Cheryl Alonso in honor of their six-year-old son, Isaiah. A true superhero with a contagious smile, Alonso collapsed in front of his parents on Sept. 3, 2010, due to complications from Lymphoma which had gone undiagnosed. He never regained consciousness. Inspired by their own story, the couple dedicated themselves to creating a nonprofit that not only supports families, but also assists with lightening the financial strain associated with cancer treatments.

To download one of the Isaiah Alonso Foundation layouts, please visit: http://causelayouts.com/Home/IsaiahAlonso. Get social and join in the conversation on Twitter at: http://twitter.com/causelayouts or Facebook at: http://facebook.com/causelayouts. To learn more about the Isaiah Alonso Foundation and its efforts to raise awareness for childhood cancer, visit: http://isaiahalonsofoundation.org/.

About Cause Layouts:
Cause Layouts is a cause-based Facebook fundraising tool offering a free, turnkey solution for charities and non-profits to increase donations through the power of social media. For every original download of a Cause Layout, the company donates $1 to the selected charity. Supporters download Cause Layouts to personalize their Facebook profiles and show support for their favorite causes. Cause Layouts is approved by Norton™ AntiVirus, BBB® and CNET, and powered by Yontoo Layers™. To make the browser plug-in available at no cost to the charity or the user, Cause Layouts is ad-supported. For more information on Cause Layouts, visit http://www.causelayouts.com and follow the company on Twitter at http://www.twitter.com/causelayouts and on Facebook at http://www.facebook.com/causelayouts.

[1] American Childhood Cancer Organization: http://www.acco.org/Information/AboutChildhoodCancer/ChildhoodCancerStatistics.aspx

[2] Compass to Care – The Mike & Sandy Ernsdorff Childhood Cancer Foundation: http://www.compasstocare.org/childhood-cancer

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