The Knowledge Group
The Knowledge Group

Kelley Drye & Warren LLP Named Sponsor at Social Media for Business: Boon or Bane? Live Webcast

Kelley Drye & Warren LLP named sponsor at “Social Media for Business: Boon or Bane? Live Webcast,” scheduled on December 6, 2011 from 3:00 PM to 5:00 PM ET.

New York, NY, November 17, 2011 --(PR.com)-- Kelley Drye & Warren LLP, a firm with a national reputation for excellence in advertising law, teams up with The Knowledge Group for the upcoming webcast entitled “Social Media for Business: Boon or Bane? Live Webcast.” This two-hour event will be held on December 6, 2011 from 3:00 PM to 5:00 PM ET. For further details about this event, please visit:http://www.knowledgecongress.org/event_2011_Social_Media.html.

About Kelley Drye & Warren LLP

Kelley Drye was founded in 1836. Today the Firm has more than 350 lawyers and other professionals throughout offices in New York, New York; Washington, D.C.; Los Angeles, California; Chicago, Illinois; Stamford, Connecticut and Parsippany, New Jersey. Outside of the U.S., the firm has an office in Brussels, Belgium, and an affiliate relationship with an independent law firm in Mumbai, India, Wakhariya & Wakhariya. In more than 30 practice areas, Kelley Drye attorneys provide exceptional, cost-effective legal counsel that helps clients achieve their business goals. Learn more at http://www.kelleydrye.com.

Event Synopsis

Social media has gone main stream in the business world as it boosts advertising and marketing productivity, and bring in real results. One question to consider is with social media playing a major role in the business, what sorts of threats does it pose for to the company and its managers and decision makers?

As executives seek out social media opportunities, they need to understand the potential threats that come with it. Furthermore, they must anticipate significant organizational and technological issues as the next-generation social media methods make their way into the workplace.

The Knowledge Group is producing a live webcast which will explore the issues and concerns surrounding the social media trend and will provide valuable information and analysis in a two-hour webcast. The core issues to be addressed are:

- Introduction: What is Social Media Marketing?
- Testimonial and Endorsement Guides and WOMMA
- Sweeps, Contests and 3rd Party Platform Rules
- UGC, IP Issues
- UGC, Other Liability Issues
- Other Issues (Can Spam, TCPA, Privacy, Kid's)
- Social Media Policy
- Conclusion: Integrating Compliance into the Campaign and Providing the Client with Meaningful Deliverables and ROI reporting

About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series

The Knowledge Congress is a series of live webcasts produced by The Knowledge Group, LLC, which examine trends, regulatory, and technology changes across a variety of industries. Its mission is to produce unbiased, objective, and educational live webcasts that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format.

The organization brings together the world's leading authorities and industry participants through informative two-hour webcasts to study the impact of changes and emerging trends. Hear from leading government officials/regulators, key thought leaders, and industry experts objectively analyze the latest trends and issues and their impact on industries. For further details, please visit the organization’s website: www.knowledgecongress.org)

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Contact
The Knowledge Congress
Thomas LaPointe, Jr., Executive Director
1.800.578.4370
www.knowledgecongress.org
Therese Lumbao, Director
Account Management & Member Services
tlumbao@knowledgecongress.org
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