WaterFilters.NET Celebrates a “White Friday” - E-Commerce Company Donates 5% of Sales to Charity

Zumbrota, MN, November 18, 2011 --(PR.com)-- With Black Friday right around the corner, one online retailer is pausing to celebrate a different kind of day they are calling “White Friday.” The water filter superstore, WaterFilters.NET is using White Friday to remind their customers how they are making a global impact with their purchases. The company announced this month their new initiative to give 5% of the money from online sales to charity providing clean, safe water for people in developing countries around the world.

White Friday is a deliberate effort on the part of WaterFilters.NET to utilize its influence as a prominent voice in the water filtration industry in order to serve those in need. While Black Friday is about retailers getting “in the black,” White Friday is about people giving hope “in the light.” In celebration of White Friday, WaterFilters.NET will also be giving away wristbands to thank the first fifty customers who use a coupon code when ordering. Customers can check the “Water Filters” Facebook page for the coupon code on White Friday.

As the internet retail company has grown over the years, the WaterFilters.NET leadership team has worked hard to emphasize “360 Degree Service” throughout the company’s culture. They even took the unconventional step of flipping the traditional corporate organizational chart upside down. “The role of management is to serve associates. Our associates directly serve our customers, who are the reason we are in business,” says CEO Jamin Arvig. “Now together with our customers, we have a unique opportunity to serve those in need.” Arvig adds that people can help support the charitable efforts of WaterFilters.NET by sharing the message with their connections on Facebook.

The team at WaterFilters.NET envisions White Friday as a call to service, perfectly aligned with a successful business model built on outstanding customer service. Whether a customer shops the online store for a replacement cartridge for their refrigerator filter, or calls the technical experts at WaterFilters.NET about a whole house filter system, every individual is valued. Now the value added includes the poor in developing countries who can also receive their basic need for healthy and abundant water. The company initiative, “Water Filters for Charity” means that 5% of all sales on the website will be given away to worthy water causes. The WaterFilters.NET team is proud of their work with Scott Harrison and the entire organization at charity: water. Previous campaign efforts have already generated over $7500 for charity: water. The current 5% campaign will contribute even more to this global water initiative.

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