Popfoodie Mobilizes to Mobilize Small Businesses

Studio aims to prepare businesses for the consumer migration to mobile sites.

San Francisco, CA, November 22, 2011 --(PR.com)-- Popfoodie, a cutting edge web development and marketing studio, is leading the charge to optimize small business websites for mobile usage across the nation. Based in San Francisco, Popfoodie is headed up by Patrick Kirshtner, a marketing professional with over 15 years experience who is particularly adept at leveraging modern marketing techniques for effect.

Mr. Kirshtner was recently hand-picked as one of only twenty developers for Google’s GOMO initiative in Mobile, Alabama- an event that raised awareness of mobile optimized sites for smart phones. "I was honored to be chosen to be a part of this, the team of developers designed an incredible 404 mobile sites in 2 days," Kirshtner stated, "we really drove home to local businesses the benefits of mobilizing their regular sites."

Mobile friendly sites solve the problem that many internet users have when they access a company’s site on a mobile phone that hasn’t been optimized- the page is small, the navigation is not clear and it is difficult to use. By creating a version of the website that is specifically designed to look great on a mobile phone, and which include mobile only features such as click to call, click to map, and other features, the user experience is enhanced and the chances of click throughs and conversions increase.

In addition, there is real hard data to point to how mobile sites will affect business outcomes. As Mr. Kirshtner points out, “By 2014, it is estimated that more than half of all people accessing the internet will be doing it via their smart phones...and that mobile searches have increased four-fold since 2010 (Sources: Gartner, 2010; Google internal Data, 2011). It makes absolute business sense to increase your reach with this new layer of marketing and presentation.”

Mr. Kirshtner’s Popfoodie studio is positioned as a proven and qualified design source to help businesses get to the next step and taking their presence into the mobile space. For more info please visit www.popfoodie.com or call 415-225-0009.

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Popfoodie
Patrick Kirshtner
415-225-0009
popfoodie.com
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