e-Spirit: Detailed Website Analysis Directly in the CMS

Boston, MA, November 25, 2011 --(PR.com)-- Analysis of visitor behavior on company websites and real-time response: e-Spirit (www.e-Spirit.com) now offers a new module that extends the FirstSpirit content management system (CMS) with the addition of a convenient tracking solution. The "WebControlling" module integrates the web analytics software from etracker (www.etracker.com) into FirstSpirit. It allows online editors to utilize all of the solution's functionalities, identify potential improvements from visitor behavior and quickly optimize websites accordingly (e.g. to increase conversion rates) directly in the CMS. Using graphical statistics and the visualization features Link Clickmap and Click Heatmap, users can see where action is required by checking right in the FirstSpirit preview of a given page, and then make updates on the spot. With the e-Spirit integration solution, companies do not need a separate tracking infrastructure, but instead can just use data from etracker as a SaaS (Software as a Service) application – and quite easily right inside the FirstSprit client. The installation of the module is quick and easy, and no restructuring of the web pages is required.

Enhanced success on the web

Companies can enhance their success on the web by continuously optimizing content, navigation, and the positioning of content elements on websites. For this, online editors require updated and reliable data on access figures, click paths, entry pages, bounce rates, top pages, visitor origin, search terms used, session length, and return rate. When integrated into FirstSpirit, etracker makes this information available through real-time analyses and a vivid graphical display of user behavior and access statistics. The module supports Single sign-on: Just by logging in to the CMS you can access the analysis data in FirstSpirit and quickly make the required editing changes.

Web controlling for compliant data protection

In addition, the tool is also suitable for campaign controlling and A/B testing, i.e. for evaluating and comparing performance figures from different campaigns and marketing resources over any selected time period, or for analyzing shopping carts. Companies use this to identify and then quickly put it to use to cross-sell and upsell potential both for individual products and specific product groups. Here etracker ensures compliance with data protection directives. A high level of precision and informational value is provided by the pixel technology is used here: The solution uses a counter pixel for the analysis instead of traditional log files.

Release 1.0 of the FirstSpirit WebControlling module has been released for immediate use. For additional information on the web, visit www.e-Spirit.com/webcontrolling and www.etracker.com.

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