New Institute for Euro-African Management

Grenoble, France, November 25, 2011 --(PR.com)-- The goal is to train managers that are: responsible and environmentally respectful; concerned with the characteristics of African businesses; and capable of grasping the opportunities offered by globalisation.

Africa’s talents
Galvanised by Moroccan economic dynamism, African businesses are striving for a structured economic and societal development. For this reason, businesses are looking for managers that are responsible, aware of sustainable management, and not only capable of understanding the characteristics of African businesses but also the issues regarding globalisation.

“Africa has taken centre stage for years and the financial crisis has made it into a market which appeals to all industrial countries, without exception. African businesses are flourishing, whether they are multinational or local with regional ambitions. We are well aware that the battle for expansion will be won by using talent. The prime objective of INSEAM is: Identifying, revealing, accompanying, and developing talents in Africa so that they can become powerful developing contributors to African businesses on the international scene,” said Thami GHORFI, director of in Casablanca.

“We have launched this ambitious initiative to unearth African talent and help African businesses recruit responsible managers with a transversal vision of management,” said Jean-François Fiorina, director of ESC Grenoble, one of the four schools of Grenoble Ecole de Management.

Some of the missions & training at INSEAM

Delivering training programs in Casablanca for African students

MSc Business Development focused on value creation and the development of economic activities. Sustainable development is at the heart of this program, taught in French and English. Students will spend half of the two-year course in Casablanca, the other in Grenoble.

b. Part-time advanced management programme for executives
c. Doctorate of Business Administration (DBA), MBA and two masters in logistics and purchasing management will follow within five years

2. Research projects on African business: its management, characteristics and specificities.
3. Partaking in contract-programs on multilateral financing
4. Developing an academic network of partners in Africa

The Casablanca Hub
Casablanca is a hub at the crossroads of Europe and Africa with the declared ambition of becoming a European leader. Centre of economic excellence, Casablanca is often described as a hub for several activities (Information Technology, telecommunication, finance, aeronautics…). With the launch of the Institute for Euro-African Management, Casablanca becomes also a hub for higher-education and training.

Founding members:

The INSEAM was created by ESC Grenoble and ESCA.

ESC Grenoble, one of the four schools of Grenoble Ecole de Management, has the mission of being at the service of businesses. It intends to help French businesses continue their expansion in Africa by capitalising on local talents. Grenoble Ecole de Management regroups four schools: ESC Grenoble, Grenoble Graduate School of Business, EMSI Grenoble and a Doctoral School.

ESCA is renowned for being one of the first business schools in Morocco and Maghreb. Highly devoted in helping Moroccan businesses in their quest for international development, it invests greatly in analysing their success factors on the African market.

Both institutions have teamed up for over 15 years in co-developing programs and collaborating on various other initiatives.

With the support of other partners:
Strate College Designers: Strate College Designers trains curious, open and generous designers dedicated to designing sustainable creations. At the crossroads of engineering and marketing, and always aware of both areas, the designer, for Strate, is a key player in the development of a sustainable 21st Century.

L’IPER (EM Normandie): the Harbour Research and Training Institute (Institut Portuaire d'Enseignement et de Recherche) is a unique training centre in the Francophone world. For 30 years now, it has delivered a portfolio of over 30 professional seminars designed for managers from the harbour, maritime and logistic sectors.

Crossknowledge: European leader in management and leadership development through web based technologies. Crossknowledge enables companies to rapidly deploy cost-effective strategies thanks to a large selection of efficient training programs. Crossknowledge is represented by Capital Knowledge, key leader in E-learning, in Morocco. With a strategic regional development and a portfolio of diverse clients, Capital Knowledge offers innovative solutions based on new learning technologies. Capital Knowledge is the result of a partnership between CrossKnowledge and Capital Consulting, the number one independent consultancy practice in Morocco, Maghreb and West Africa.

SAS: global leader in business intelligence. SAS has been delivering proven solutions that drive innovation and improve performance since 1976 to over 45000 clients. SAS has deep roots in higher education, and has developed a world-leading academic program, pioneered by SAS France. The Master in Business Intelligence of Casablanca, designed by Grenoble Ecole de Management and ESCA, is a perfect case in point. It was coherent for SAS to extend this partnership to INSEAM.

EMSI Grenoble: EMSI Grenoble carries a new vision and experience of mutated Information System management. Our applied research centre, true pedagogical evolution centre, is led by renowned and committed experts from research and business. Our privileged partners, notably CIGREF, confirm the level of excellence and ethical commitment which characterise EMSI Grenoble.

###