Changing the Face of the Biker Gear Market

Moberly, MO, November 30, 2011 --(PR.com)-- When Ron and Misty Hollandsworth got into motorcycling, they quickly met up with a patriotic group of like minded riders and started to shop around, looking for ways to set themselves apart from the pack. They were a little surprised about how high the prices of Biker Accessories were. In fact, they were very surprised.

Misty, a small retail business owner from Missouri's Bootheel, checked her contacts, made some new ones, and found that the so-called Discount Leather Dealers weren't so Discount after all. Markups of 300% were not uncommon and she felt it just didn't seem right to be making that kind of money off the backs of bikers. She knew she could do it better, having owned a successful retail business herself for most of her life.

Within weeks, Skeleton Crew Outfitters was formed with a new philosophy; We're going to beat them at their own game. The first batch of Leather Chaps and Vests went up on their new website for just over half of what most of the competing websites were charging. Shortly thereafter, Stainless Steel Biker Rings were researched, and they found the same thing; Overpriced again, so they invested in as many rings as they could afford and rings went up on the website too.

One after the next, as their paychecks would allow, the inventory began to grow. They now offer 24 different styles of biker rings on their very young website, every last one of them with a price tag Ron and Misty feel good about because all of their friends are shopping there too.

Now Skeleton Crew Outfitters is grabbing hold of everything they can get their hands on and discovering that Bikers everywhere are beginning to take notice. Sales are up nearly 100% month over month and they're making plans to open a small store in Moberly.

Misty and Ron are very excited about their decision to go into business together and with the help of their daughter, Taylor, the future is looking very bright. Even in this poor economic situation, they're confident that their philosophy will pay off in the long run.

The business model that Skeleton Crew Outfitters is operating under is tried and true; Offer people what they want, at a price you'd pay yourself, and you'll succeed.

Time will tell how it works out, but SkeletonCrewOutfitters.com is off to a great start.

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