Cambridge Business Publishers Challenges Publishing Trends
Small Publisher provides high quality financial textbooks with a focus on value during difficult economic times.
Westmont, IL, November 30, 2011 --(PR.com)-- Cambridge Business Publishers breaks publishing trends with strong development philosophy, commitment to quality, and focus on savings to students.
Cambridge Business Publishers brings classroom theory into practice, by responding to faculty and student needs. Without being bound by shareholder pressures and resisting the industry’s status quo, the company has been able to experience great gains and has elected to assist universities in passing the savings on to students.
“At Cambridge Business Publishers, it’s our goal to develop the highest quality texts for faculty, and provide them to students at a price significantly lower than main stream publishers,” said George Werthman, Editor-In-Chief of Cambridge Business Publishers. “Today’s publishers focus on large introductory courses in the higher education markets. Focusing on upper level and MBA accounting courses, we brought publishing back to its roots by hosting focus groups, learning best practices from well respected, contemporary educators, and supporting these course structures in order to keep up with the changes taking place in the financial industries.”
Unlike other business publishers who farm out the development of texts in small course areas such as advanced accounting, financial statement analysis, and financial reporting, Cambridge Business Publishers satisfies this niche by making personal connections. Spending a great deal of time meeting with faculty in order to understand the wants and needs of their customers, enables Cambridge Business Publishers to supply this market with quality, content rich teaching materials at an average cost of $20 - $30 below that of its competitors. Over the past 8 years, 15 of the top 20 business schools have taken advantage of the quality and value offered by Cambridge Business Publishers.
For more information, contact Richard Kolasa at (630)321-0173 x2113 or visit:http://www.cambridgepub.com
About Cambridge Business Publishers
Headquartered in Westmont, IL, Cambridge Business Publishers is a specialty publisher committed to the development of premium classroom assets for the accounting, finance, and MBA higher education markets. The company focuses on providing both students and faculty with high quality, lower cost, contemporary options in both traditional and electronic formats. Cambridge Business Publishers textbooks are available through major retailers and university bookstores in North America, Canada, Australia, Europe, and Asia, as well as on the Internet.
Press Contact:
Richard Kolasa
Cambridge Business Publishers
630-321-0173 x2113
richkolasa@cambridgepub.com
###
Cambridge Business Publishers brings classroom theory into practice, by responding to faculty and student needs. Without being bound by shareholder pressures and resisting the industry’s status quo, the company has been able to experience great gains and has elected to assist universities in passing the savings on to students.
“At Cambridge Business Publishers, it’s our goal to develop the highest quality texts for faculty, and provide them to students at a price significantly lower than main stream publishers,” said George Werthman, Editor-In-Chief of Cambridge Business Publishers. “Today’s publishers focus on large introductory courses in the higher education markets. Focusing on upper level and MBA accounting courses, we brought publishing back to its roots by hosting focus groups, learning best practices from well respected, contemporary educators, and supporting these course structures in order to keep up with the changes taking place in the financial industries.”
Unlike other business publishers who farm out the development of texts in small course areas such as advanced accounting, financial statement analysis, and financial reporting, Cambridge Business Publishers satisfies this niche by making personal connections. Spending a great deal of time meeting with faculty in order to understand the wants and needs of their customers, enables Cambridge Business Publishers to supply this market with quality, content rich teaching materials at an average cost of $20 - $30 below that of its competitors. Over the past 8 years, 15 of the top 20 business schools have taken advantage of the quality and value offered by Cambridge Business Publishers.
For more information, contact Richard Kolasa at (630)321-0173 x2113 or visit:http://www.cambridgepub.com
About Cambridge Business Publishers
Headquartered in Westmont, IL, Cambridge Business Publishers is a specialty publisher committed to the development of premium classroom assets for the accounting, finance, and MBA higher education markets. The company focuses on providing both students and faculty with high quality, lower cost, contemporary options in both traditional and electronic formats. Cambridge Business Publishers textbooks are available through major retailers and university bookstores in North America, Canada, Australia, Europe, and Asia, as well as on the Internet.
Press Contact:
Richard Kolasa
Cambridge Business Publishers
630-321-0173 x2113
richkolasa@cambridgepub.com
###
Contact
Cambridge Business Publishers
Richard Kolasa
630-321-0173 x2113
www.cambridgepub.com
Richard Kolasa
630-321-0173 x2113
www.cambridgepub.com
Contact
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