ADH Gems Antique Jewellery Christmas Price Drop Promotion Means Collectible Jewellery is Affordable

Cornwall, United Kingdom, December 02, 2011 --(PR.com)-- Collecting antique and vintage jewellery has become increasingly popular recently, not only because of the aesthetic appeal but also for investment purposes. Due to rising gold and silver prices over the past few years refinement centres have been melting down quality, collectible jewellery by the ton and thus it is becoming increasingly difficult to obtain pieces at an affordable price. Added to that the fact that less jewellery is in production and even a layman will realise the potential investment opportunity, based on the simplest of "supply and demand" models.

The current financial climate is likely to make such items even more desirable, with less expendable income available it is safe to assume that more people will realise the intrinsic value held in their gold and silver jewellery. Busy melting pots will mean that we will lose even more quality items forever. On the other hand, however, it also means that collectors of such items will see the value of their collections increasing.

At ADH Gems Antique Jewellery, the philosophy has always been to make collecting high grade jewellery affordable for all. The company goes to great lengths to "save" as many items from the smelters as possible and offers them for sale at prices which are very favourable compared to many other dealers. Naturally this practice cannot continue indefinitely. Each item sold by ADH Gems is valued for insurance purposes before being offered for sale and the sale price is generally around 33% of this price – very reasonable by anybody’s calculations.

However, many of the insurance valuations are in need of updating and this will naturally mean increasing prices across the board. Prices have currently been frozen until the end of the year but regular visitors to the website will see increases in January 2012.

As a way of rewarding their loyal customer base, ADH Gems Antique Jewellery is holding a last promotion based on the current valuations throughout December. They have set aside thousands of pounds worth of high grade stock and will be offering all pieces on a "price-drop" basis. The way in which this will work is as follows:

Each piece will initially be offered for sale at the full insurance valuation. Over the course of December the prices will decrease randomly. The prices will continue to drop until each piece is sold. As the items are mostly custom or bespoke items, there will only be one of each available, so once it has been sold it will no longer be available.

This promotion will run parallel with the existing competition in which one customer will win an 18ct Gold Diamond Egyptian Snake Ring completely free of charge and with no purchase necessary.

The hope is that anybody is able to obtain a high quality piece of antique jewellery at a very affordable price. Every lot will come complete with the current insurance valuation as described on the website. Naturally there is considerable risk in this venture. It is entirely feasible that items may sell at below the intrinsic value of the precious metal content if customers do not buy before the price drops to that level. Hopefully this will not occur too often and we will not see another British business forced to close.

Details of this promotion can be found on the website: http://www.adhgems.co.uk/

The items currently dropping can be found at: http://www.adhgems.co.uk/christmas

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