Black Friday Breaks Single Day Sales Records Contributing to overstockArt.com’s Unprecedented November Sales

Wichita, KS, December 03, 2011 --(PR.com)-- The popular online gallery, overstockArt.com, is pleased to announce its record November sales. The company realized a 74 percent increase in sales from Thanksgiving weekend 2010 and broke its single day sales record on Black Friday, making November 25, 2011 the e-commerce site’s largest retail day in its history.

November sales surpassed last year’s month-to-month numbers by more than 25 percent. In fact, November sales have broken the previous record holder for best sales month, which was December 2010.

Highlights from the five-day Thanksgiving shopping period, Nov. 24 to Nov. 28, in comparison to the same extended shopping period in 2010, include:

74 percent growth in sales revenue
Black Friday sales increased 161 percent and order placement increased 96 percent
Cyber Monday sales increased 51 percent and order placement increased 29 percent
38 percent order placement increase
50 percent site traffic increase

“We are extremely pleased with the incredible numbers we have seen during the start of the holiday season,” stated David Sasson, founder and CEO of overstockArt.com. “This is an astounding increase in sales for an e-commerce retailer of any kind.”

Also contributing to the company’s holiday sales was the launch of its mobile strategy earlier in the year, including the release of a mobile website in August. Mobile sales during the Thanksgiving weekend, Nov. 24 to Nov. 28, in comparison to the same extended shopping period in 2010, grew by 1000 percent and mobile site traffic doubled.

“The mobile portion of our sales is only 10 percent, but we are getting around 20% of total visits from mobile devices,” said Sasson. “This is not a mature avenue to shop in yet, but we are continuously improving and believe mobile will eventually become the method of choice.”

overstockArt.com will offer holiday promotions throughout the remainder of 2011. Consumers can learn about the home décor retailer’s latest deals at www.facebook.com/overstockArt.

To start shopping for home décor gifts, visit: www.overstockArt.com.

About overstockArt.com:
Founded in 2002, overstockArt.com is one the web’s most successful distributors of wall décor items with more than 20,000 daily visitors and 120,000 loyal customers. With more than 60,000 oil paintings and decorative ceramic tiles and more than 100,000 wall décor combinations to choose from in stock at all times, overstockArt.com has become a premier shopping destination for fine art reproductions online. The Wichita, Kan. based online art gallery was named to Inc. Magazine’s 2010 and 2011 Inc. 5000 lists, Internet Retailer magazine’s inaugural Second 500 Guide and was recognized with the STELLAService Seal for excellent customer service. For more information, visit www.overstockArt.com.

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