New Book Takes Humorous Look at Banking Industry's Relationship with Technology

Minnetonka, MN, December 04, 2011 --(PR.com)-- CFC Technology announced the release this week of a bold new publication commenting on the interaction between the banking industry and technology. Titled “A Tale of Three Banks,” and created in a children’s book style, this business book takes a humorous approach to financial institutions' attitudes toward technological innovation.

The story follows main character Tek (a robot representing technology) on a quest to help bankers profitably grow their organizations through the use of technology. Readers accompany Tek as he enters the town of Opportunity and visits the banks of Regressive Reginald, Complacent Cal, and Progressive Pete.

Amusing and colorful, the book also packs a punch in the message behind its unassuming façade. At heart, “A Tale of Three Banks” is about how FIs that refuse to embrace technology are missing out on opportunities to survive and thrive in the current economy.

Integrating technological solutions into the banking process allows small to mid-sized banks to compete with larger institutions. “Unfortunately, we still see a lot of community FIs holding themselves back,” says Mark Walinske, CEO of CFC Technology. “Whether they’re trying to wait out the down economy or just ignoring the changing nature of the industry, this is our tongue-in-cheek way of reminding those who are reluctant to adapt that they may be missing out on huge opportunities for client growth and retention.”

In contrast, many savvy FIs are seeing success by taking advantage of current opportunities. By partnering with external banking technology companies, smaller FIs are now able offer a greater range of services to their clients while avoiding prohibitive equipment and training costs.

With high customer demand for services such as remote deposit capture and mobile deposit, progressive community FIs are harnessing technology to keep their service offerings competitive—while still retaining the personal touch that clients love them for.

“A Tale of Three Banks" is available for purchase on Amazon.com or for free viewing at www.cfctechnology.com.

CFC Technology un-complicates growth for financial institutions through the intelligent use and deployment of technology. Our approach to capture, compliance, and computing solutions allows FIs to choose tailored, on-site or cloud-based technologies that enhance merchant and customer relationships. Learn more at www.cfctechnology.com.

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