Jefferson National Meets Advisor Demand for Risk Management and Greater Diversification Adding 23 New Funds from TOPS, Virtus, BlackRock, PIMCO, and OppenheimerFunds

New York, NY, December 06, 2011 --(PR.com)-- To confront the market's ongoing volatility, research confirms that RIAs and fee-based advisors are focused on risk management, greater diversification, and blending active and passive investment strategies.(1) Jefferson National's Monument Advisor, the industry's first flat-insurance fee variable annuity(2) with the industry's largest selection(3) of more than 350 tax-deferred funds, continues to meet advisor demand by adding 23 new investment options from TOPS, Virtus, BlackRock, PIMCO and OppenheimerFunds.

"RIAs and fee-based advisors tell us they want more options to manage risk, more unique strategies and more leading fund families—and Jefferson National continues to meet their demands, ensuring they have the tools they need to navigate this challenging market," said Laurence Greenberg, President, Jefferson National. "By setting new standards for investment option diversity, with 7x more funds than the typical VA, Jefferson National continues its commitment to helping advisors and their clients improve performance potential with the power of tax deferral."

More Safeguards for a Volatile Market

Risk management is at the forefront of RIA's minds, with 99% of RIAs citing it among their client’s top three concerns, and 45% of RIAs citing it as the top priority in constructing portfolios, according to recent market research by Invesco and Cogent Research.(1) As one means of managing risk, RIAs are increasingly blending actively managed products and ETFs in their portfolio construction.

Jefferson National achieves an industry first, as the only no-load VA to offer the full lineup of TOPS™ Protected Portfolios. These unique ETF portfolios managed by ValMark Advisers, include a dynamically managed hedge overlay, sub-advised by Milliman, to provide volatility management and capital protection strategies, critical in today’s market. Now all three TOPS Protected Portfolios, including TOPS Protected Balanced, TOPS Protected Moderate Growth, along with TOPS Protected Growth, are available tax-deferred through Jefferson National’s Monument Advisor, in two distinct share classes(4), allowing advisors to manage expenses most effectively for their clients.

To satisfy the growing advisor demand for the lower cost and greater transparency of ETF portfolios in a Variable Insurance Trust (VIT) format, Jefferson National first added a suite of five long-only ETF asset allocation portfolios from TOPS, along with one of the Protected Portfolios, in May 2011. All of the TOPS portfolios are designed to provide lower cost, indexing, greater global diversification, and risk management. With more than $1 billion under management(5), and one of the longest running ETF portfolio management systems in the U.S., TOPS specializes in equity investment advisory and risk management products and support services for the nation’s top echelon of fee-based advisory firms.

More Unique Strategies

To provide more of the unique strategies advisors seek in today’s market, Jefferson National has launched a suite of four VITs from Virtus, a distinctive partnership of boutique investment managers. The suite includes Virtus International, which has earned the 5-Star Morningstar rating and is also ranked a Jefferson National Select Fund.(6) It also features Virtus Premium AlphaSector, a unique large cap equity fund which has the flexibility to allocate up to 100% of assets to cash in a volatile, downward trending markets. Rounding out the suite are Virtus Multi-Sector Fixed Income and Virtus Real Estate Securities. Providing access to independent specialized investment philosophies through a multi-discipline, multi strategy approach, Virtus manages $31.9 Billion for individuals and institutions.(7)

More Industry Leaders
To satisfy advisor demand for more leading fund families, Jefferson National has added a suite of seven VITs from BlackRock, a top name in the RIA marketplace and an award-winning asset manager, presented with 151 honors from Lipper in 2010 alone. Bob Doll, a recognized and respected industry authority, serves as Chief Equity Strategist for Fundamental Equities at BlackRock, and is Lead Portfolio Manager of BlackRock's Large Cap Series Funds, including BlackRock Large Cap Growth, BlackRock Large Cap Value, and BlackRock Large Cap Core, all new additions to Jefferson National's Monument Advisor. Top-rated additions also include BlackRock Global Allocation, which has earned the 4-Star Morningstar rating, and BlackRock Equity Dividend, which has earned the 5-Star Morningstar rating and is ranked a Jefferson National Select Fund.6 Rounding out this suite are BlackRock Capital Appreciation, consisting of primarily common stock of U.S. companies that have shown above-average growth rates in earnings over the long-term(8), and BlackRock Total Return, a diversified portfolio of fixed-income securities. BlackRock provides investment management, risk management and advisory services worldwide, with AUM of more than $3 trillion.(9)

In addition, Jefferson National has expanded its suite of VITs from PIMCO, now adding PIMCO Global Advantage Strategy Bond. An actively managed core holding, this fund invests in a broad range of fixed income securities from both developed and emerging markets. To help investors capitalize on today's dramatic global economic change, it uses a new strategy based on PIMCO's proprietary Global Advantage Bond Index (GLADI™). Co-managed by PIMCO CEO and co-CIO Mohamed El-Erian, the fund leverages four decades of active bond management experience and reputation for innovation. PIMCO is a leading global investment management firm, with offices in 10 countries throughout North America, Europe and Asia with $1.35 trillion in assets under management.(10)

Jefferson National also has added a suite of seven VITs from OppenheimerFunds, one of the nation's largest asset management companies. The diversified suite includes Oppenheimer Main Street Fund®/VA, a fund which is tactically managed to seek a high total return. It also includes two international funds, Oppenheimer Global Securities Fund/VA and Oppenheimer International Growth Fund/VA, as well as two bond funds, Oppenheimer Core Bond Fund/VA and Oppenheimer Global Strategic Income Fund/VA. Rounding out the suite are Oppenheimer Balanced Fund/VA and Oppenheimer Value Fund/VA. Helping investors achieve their financial goals since 1960, Oppenheimer Funds, Inc., including subsidiaries, manages more than $163 billion in assets.(11)

With 7x more funds than the typical VA(3), Jefferson National has set a new standard for investment option diversity. Jefferson National also offers the industry's most subaccounts with the Five Star and Four Star Morningstar Rating for a third consecutive year.(12) With a flat-insurance fee of $20 per month2 no matter how much clients invest(13), Jefferson National's Monument Advisor is recognized as the lowest-cost retirement vehicle on the market(14), emerging from a crowded field of nearly 1,000 VA products sold by more than 100 different companies. Recently surpassing more than $1 billion in sales, working with more than 1,500 RIAs and independent fee-based advisors to help investors save more than $36 million in insurance fees(15), Jefferson National is uniquely positioned to meet the needs of the rapidly growing market of RIAs and independent fee-only advisors. As more advisors continue breaking away from commissions and making the move to independence, RIAs and fee-based advisors are one of the industry's most rapidly growing segments. Cerulli projects that 44% of all advisors will be within independent channels by 2015.(16)

About Jefferson National Financial Corp.
Jefferson National Financial Corp. is a leading innovator offering products and services for RIAs and fee-based advisors and the clients they serve. Jefferson National is acclaimed for launching Monument Advisor, the industry's first and only flat-insurance fee variable annuity(2), and has been recognized as the DMA 2010 Financial Services Company of the Year.(17) Utilizing a flexible technology platform, highly efficient operations, and cost-effective servicing capabilities, Jefferson National serves more than 50,000 customers nationwide, and is domiciled in Dallas, Texas with authority in 49 states and the District of Columbia. To reach our advisor support desk, please call 1-866-WHY-FLAT (1-866-949-3528). To learn more, please visit www.jeffnat.com.

Important Disclosure:
An investor should carefully consider the investment objectives, risks, charges and expenses of the investment before investing or sending money. The contract prospectus and underlying fund prospectuses contain this information. For a prospectus containing this and additional information, please contact your financial professional. Read it carefully before investing. The summary of product features is not intended to be all-inclusive. Restrictions may apply. The contracts have exclusions and limitations, and may not be available in all states or at all times.

Variable annuities are investments subject to market fluctuation and risk, including possible loss of principal. Your units, when you make a withdrawal or surrender, may be worth more or less than your original investment.

Variable annuities are long-term investments to help you meet retirement and other long-range goals. Withdrawal of tax-deferred accumulations are subject to ordinary income tax. Withdrawals made prior to age 59 ½ may incur a 10% IRS tax penalty. Jefferson National does not offer tax advice. Annuities are not deposits or obligations of, or guaranteed by any bank, nor are they FDIC insured.

Monument Advisor is issued by Jefferson National Life Insurance Company (Dallas, TX) and distributed by Jefferson National Securities Corporation, FINRA member. Policy series JNL-2300-1, JNL-2300-2.

1 "The RIA Market Research Study," conducted for Invesco by Cogent Research, September 2011.
2 Jefferson National's Monument Advisor has a $20 monthly flat insurance fee. Additional fees ranging from $19.99-$49.99 will be assessed for investors wishing to purchase shares of ultra low-cost funds. See the prospectus for details.
3 Morningstar data as 12/31/10.
4 Class I shares of these funds have a transaction fee ranging from $19.99 to $49.99 per transaction, depending on the number of transactions per year. See the prospectus for additional details.
5 As of 9/30/11.
6 Jefferson National's Select Funds are chosen twice per year, based on criteria which includes: Morningstar Rating, Fund Size, 1 YR Return based relative to universe of Jefferson National sub-accounts, Net Expense Ratio, and Morningstar Category 1YR Return Inflows. The particular underlying funds or fund families mentioned here should not be considered a recommendation. This information is provided for general information purposes only and should not be considered a recommendation or personalized investment advice. The underlying funds listed may not be suitable for everyone. Each investor needs to review the transaction for his or her own particular situation.
7 As of 3/31/11.
8 Past performance is no guarantee of future results
9 As of 9/30/11.
10 As of 9/30/11.
11 As of 9/30/11.
12 Morningstar data as of 08/15/11.
13 See prospectus for limitations on transfers.
14 For a $80,000 contract, the $20 insurance fee is lower than all variable annuity insurance charges. Morningstar data as of 12/31/10.
15 Total client savings derived from annual average Monument Advisor contract size multiplied by Morningstar average M&E of 1.35%, minus the $240 flat-insurance fee of Monument Advisor, and then multiplied by number of policies in force. Data spans May 31, 2005 through November 15, 2011.
16 Cerulli Quantitative Update: Intermediary Distribution, Cerulli Associate, 2011.
17 Jefferson National was reviewed by the Direct Marketing Association, including a panel of independent judges and industry peers, and won for re-engineering the traditional commission-based distribution model and replacing it with an unprecedented web-based direct marketing approach.

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