Apple Visual Graphic’s Now Manufactures Books for Fabric Swatches

Long Island City, NY, December 10, 2011 --(PR.com)-- Apple Visual Graphics now prints, cuts and fabricates complete swatch cards and books. Everyone knows packaging is one of the best marketing tools and this holds true for swatch books. Until recently, many fabric companies have been utilizing the services of swatch manufacturers who act as an intermediary between clients and print houses to fabricate swatch cards. These manufacturers cut the material to size and then glue them onto corresponding cards which have been provided by the client preferred printer. Many swatch manufacturers have begun to print collateral in house but lack full CMYK capabilities.

Apple Visual Graphics used eco-friendly, soy based inks to print this almost 48 inch long swatch card booklet. To do this, two 24” panels were scored, folded and glued together. The fabric provided by Michael Miller Fabrics, LLC was cut down, collated and glued into the work. As a finishing touch, holes were drilled in the front cover and ribbon was then tied around the book as a closure with a bow. A project of this scope required incredible attention to detail with many aspects being performed by hand for perfection.

Using the industry’s top tools, including an Omni Adast 1925 – 5 color press and a Chandler CM-1200A Pneumatic Swatch Cutter, Apple Visual Graphics has the equipment, know how and attention to detail needed to print and fabricate unique and detail intensive projects. The Michael Miller Fabric Swatch Book stands out amongst the high-profile campaigns Apple Visual Graphics has worked on previously for clients such as Carnegie Fabrics, Kravet Lee Jofa, and Roche Bobois.

More than fifteen years of experience in the commercial printing world has given Apple Visual Graphics the ability to create custom fabric banners, flags, stretched canvases and giclee printing. These capabilities have allowed Apple Visual Graphics to print custom wide format work for many of New York City’s most well-known companies.

Apple Visual Graphics is a family owned company based out of Long Island City, NY. With ties to the community, Apple Visual Graphics prides itself for being Rainforest Alliance and Forest Stewardship Council certified. Apple Visual Graphics now accepts “Made in NY” cards, offering a discount to Film, Theatre and Broadcasting companies who are registered with the NYC Mayor’s Office of Film. Specializing in wide format, digital and offset printing, Apple Visual Graphics can bring any print job to life.

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