Medley Marketing Implements Thin Client at Domino's India

New Delhi, India, December 19, 2011 --(PR.com)-- Technology is advancing at an unprecedented pace widening the gap between those who have and those who have not, and in this scenario Medley Marketing has just done that, by bridging the gap or providing a brilliant solution for Jubilant Food Works Ltd. (earlier Domino’s Pizza) - a leading Retail/QSR in India. The IT team was spending good amount of time supporting desktop breakdowns across the remote outlets. That’s when Delhi-based Medley Marketing specializing into IP based technologies advocated thin client architecture (instead of PCs)

The basic IT infrastructure of Jubilant Food Works was expected to perform with perfection to support its growth. However, the standard desktop setup of 5 to 6 PCs per location proved to be a bottleneck.

“Apart from productivity loss, it was difficult to repair the desktop in the store environment due to limited space,” says Rahul Puri, General Manager - IT, Jubilant Food Works, An engineer at Medley introduced VXL thin clients to Jubilant Food Works on a marketing call. Thin Client was not popular then, recalls Amita Sharma, Director – Marketing, Medley Marketing Pvt Ltd.

Puri emphasizes, “The rugged environment for terminal PCs near a hot oven and flour area meant a need for a sturdy thin client,” but for Medley Marketing, this seemed much more than a routine thin client replacing desktop project.

With both Windows and Linux-based model available with Medley Marketing it was an additional advantage, and Linux had the obvious advantage of saving on license fee and configuration costs. The Jubilant IT team wanted the best of both, this was an exigent task for both Jubilant and Medley Marketing teams, when the switch was made from Windows CE to Linux, the order form opened quite slowly. Windows CE model had a better option for bit map caching. Medley Marketing conducted debugging and engaged with VXL thin client technical team. A special "bit map caching" feature for Linux was created.

Cost went down by almost 8 to10 percent per thin client using this tweaked Linux model, says Puri.

So overall, it was a brilliant solution put forward by Medley Marketing for deploying thin client to a premium growing organization like Dominos-Indian QSR leader and understanding pain areas and IT requirement of Indian retail customers and thus adding Dominos to the ever growing happy satisfied customer list.

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