Hillsides Children’s Charity Announces Holiday Toy Drive

Pasadena, CA, December 23, 2011 --(PR.com)-- The amount of support Hillsides, a Pasadena foster care children’s charity, receives from the community at this time of year is a tremendous help in creating a memorable holiday season for all those the charity serves. To start off the holiday season, Starbucks stores in Pasadena, La Canada, Sierra Madre, La Crescenta, Los Feliz, Eagle Rock, Glendale and Sunland have found a way to reach customers and appeal to their hearts. Starbucks stores are hosting in-store promotional bins and posters for Hillsides, encouraging customers to donate holiday gifts that began Friday, December 2.

“Working together with business partners gives us an opportunity to reach new audiences who may not know about the needs in their own community,” said Joe Costa, the charity’s CEO. “This effort will help raise awareness about the services and programs we offer to vulnerable children and families that can change their lives.”

Holiday gifts and toys can be delivered to any Starbucks store in Pasadena before December 25. To make a monetary donation and sponsor winter outings for foster care and vulnerable children living at Hillsides, visit www.Hillsides.org or call 323-255-9005.

Founded 99 years ago, Hillsides is a Pasadena residential treatment center and community-based children’s charity that serves vulnerable children and families living in Los Angeles County. To learn more about the foster care children’s charity, visit www.Hillsides.org and its Education Center at www.HillsidesEducationCenter.org.

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