Fish and Ships: Glitnir Bank Offers Niche Expertise and Finance in Norway

Oslo, Norway, May 05, 2007 --(PR.com)-- Glitnir has unveiled adverts to boost its brand awareness and profile in Norway following a string of Norwegian acquisitions and rebranding manoeuvres. Glitnir’s adverts, to be shown in business and regional publications and on websites, feature shots of various simple objects on plain white backgrounds.

One advert shows just the tail of a fish disappearing off the page with the words "LIKE A BANK: ONLY FASTER" in Norwegian behind it.

The choice of fish is fitting due to Glitnir‘s expertise in maritime matters. The Nordic bank has extensive experience in financing projects in niche sectors such as seafood / food manufacturing, offshore supply vessels and shipbuilding. For this reason Glitnir will be targeting companies in the fishing and shipping area around Aalesund, West Norway, and also in the Oslo area. In addition, the corporate bank offers services in asset management, real estate finance and investment and corporate banking.

The strategy behind the marketing campaign is to highlight not only the banks expertise in key areas but also its unique approach to corporate banking. Glitnir claims that by bringing to Norway its Icelandic "can-do" attitude and its faster, more thorough approach to banking, it will set it miles apart from the usual Norwegian banks. The bank will also be the main sponsor of the Oslo marathon in autumn 2007.

Apart from Norway, Glitnir has offices in the UK, Luxembourg, Canada, China, Denmark and Sweden. For further information visit www.glitnir.no

Among Glitnir Corporate Banking Services:
Seafood Industry Services
Sustainable Energy Industry Services
Offshore Service Vessels
Investment Banking
Corporate Banking
Custody Services

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