Social Media Monitoring: e.lifeMonitor Launches in US as the First Free iPad App Monitoring Brand Presence

Boston, MA, December 30, 2011 --(PR.com)-- Social Media Monitoring Beyond Automation: The Value is in the Human Analysis

· Real, human analysis is needed beyond automated software and tools and e.lifeMonitor is the first free iPad app monitoring brand presence E.life, the leading company in South America, Spain and Portugal in the field of market intelligence, monitoring and analysis of social media for brands, products and services – has launched e.lifeMonitor in the U.S., a free iPad app that monitors the presence of brands on Twitter. The app is already available for the iPad, and will soon be ready for tablets using other operating systems. The app will also shortly be extended to monitor brand presence on Facebook and other social networks.

Jairson Vitorino, Chief Technical Officer at E.life said: “The decision to choose Apple’s tablet as our application’s launch platform wasn’t simply by chance. Until now, there has been no similar app for sale in the iPad app store.”

In addition, E.lifeMonitor offers brands access to a group of trained analysts who are social media specialists. These analysts provide market intelligence reports based on a proven method, E.life’s own customized tools, and their own experience and knowledge. Each report is unique and is offered as an added-value service for an additional monthly fee.

e.lifeMonitor includes six types of reports: top users ranked by followers, locations, top retweets, top terms and daily volume charting. Users can register up to three brands and compare their tweet presence. As an option, "negative" or "positive" terms can be used to track sentiment. For corporate users of e.lifeMonitor app, E.life is giving away 500 free trials of their Tweetmeter web-based system.

Brands and social media: The importance of analysis

Software is an essential ally in monitoring social networks. These tools include quality graphics, real-time reporting and even automated analysis of users’ opinions about brands, but social media managers can feel overwhelmed by the amount of data they receive.

“The benefits of automatic software solutions have been exaggerated. It takes an enormous amount of time to debug the data, correctly analyze and interpret the data, and create valuable summary reports for marketing directors and brand managers who want to decide their future social media strategy,” points out Vitorino. “Our competitors are wholly-focused on the tools. Without a human behind them, tools do not offer true market intelligence. We offer e.lifeMonitor for free for iPad because what really matters is the service. Software and data without intelligent analysis have no positive effect on a company’s social media strategy, and might even end up taking them in the wrong direction,” added Jairson Vitorino.

To download the e.lifeMonitor app for free, visit iTunes and search for e.lifemonitor under the "social networking" category.

Note To Editors:
E.life is a leading market intelligence and social media monitoring company based in Brazil and operating in Latin America, Spain and Portugal. Since its creation in 2004, E.life’s average annual growth rate has been 80% and it now has around 100 employees, 200 projects and 50 global clients from different industry sectors. E.life has offices in Brazil, Germany, Spain and Portugal. The company uses its own technology to monitor and analyse the conversations taking place on the internet and constantly invests in research and development in order to develop new tools, technology and methodologies to analyse the social media buzz.

For more information, contact:
US Media Contact:
Julie Dennehy, Dennehy PR, 508-533-8311 or cell 508-479-9848

European Media Contact:
Helen Bannigan, Bannigan Communications LLC, Helen@bannigan.com, 17184879939

US Sales Representative: Iran Rodrigues, 352-222-3737

###