Riechesbaird, LCX Digital and Latham & Watkins Educate Businesses About Protecting Their Brand

Irvine, CA, January 07, 2012 --(PR.com)-- RiechesBaird, named one of the top BtoB corporate branding agencies in the United States by BtoB Magazine, is pairing up with LCX Digital, the leader in pay-for-performance marketing solutions and Latham & Watkins, a leading global law firm, to host a free webcast entitled Brandjacked: How to Protect Your Brand Using Best Practices in Trademark Law, Brand Management and Marketing. The Brandjacked webcast will take place on Jan. 25, 2012 at 9 a.m. PST (12 p.m. EST) and will cover ways in which businesses can protect their brands by employing best practices in trademark law, brand management and marketing. Register for Brandjacked. Brandjacked moderators include Ray Baird, President of RiechesBaird; Timothy Blett, Principal at LCX Digital and Perry Viscounty, Partner at Latham & Watkins LLP.

“We work with many different clients on brand strategy and development and part of this process involves researching names, taglines and logos to ensure that we are not infringing upon another brand’s intellectual property or trademark,” said Ray Baird, President of RiechesBaird. “The Brandjacked webcast will provide great insight and tips to help marketers, branding professionals and legal counsel protect the brands they represent,” added Baird.

“With our innovative technology, we are changing the marketing and advertising game from a ‘hope and prayer’ approach to one that is fully guaranteed. We are taking the guesswork out of building brands. In this webcast, we’ll cover shocking examples of how your investment to build your brand is being hi-jacked in the digital space,” said Tim Blett, principle at LCX Digital.

”Trademarks are often one of the most important and valuable assets a company owns, making it vital to proactively monitor unauthorized use and minimize harm to the brand from digital infringement, dilution and fraud,” said Perry Viscounty, Co-Chair of the global Intellectual Property Litigation Practice Group at Latham & Watkins LLP.

Topics explored during Brandjacked webcast include:
· What is a brand and why is it so valuable?
· What can be trademarked?
· What constitutes trademark infringement or dilution?
· International trademark laws and owner’s rights in each country
· Remedies for trademark infringement and suggested action
· Cybersquatting/Domain name infringement

Brandjacked speakers:
· Ray Baird, President, RiechesBaird
As President of RiechesBaird – a leading business-to-business corporate branding development and creation firm -- Baird is known for creating extraordinary brands and strategies that transform businesses. Baird directs the team at RiechesBaird through vision creation, strategic planning, brand creation and development and integrated marketing.
· Timothy Blett, Principal, LCX Digital
As Principal at LCX Digital, Blett is committed to building social brand energy. Energy that when ignited, adds enormous value to the brand. Prior to LCX Digital, Blett was President and senior partner at Doner, the largest privately held agency in the U.S. For 25 + years, he helped build iconic brands on a global scale.
· Perry Viscounty, Partner, Latham & Watkins LLP
Viscounty co-chairs the firm’s global Intellectual Property Litigation Practice Group. In his practice, Viscounty handles intellectual property litigation with an emphasis on trademark trials and appeals. Viscounty has been named one of the top IP litigators by Chambers and Legal 500, and has significant trial experience in federal courts throughout the country. Viscounty also manages the firm’s global trademark prosecution and counseling group.

Brandjacked will take place on Jan. 25, 2012 at 9 a.m. PST (12 p.m. EST). Register for Brandjacked today.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term “Branding Business” represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership site at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can be reached directly at 949-586-1200 in California and 917-661-4842 in New York.

About LCX Digital
LCX Digital is a full service digital marketing communications company, that specializes in connecting brands with buyers by engaging and acquiring targeted customers for everything — from major retailers like Kohl’s and Walmart to leading CPG brands like P&G, Johnson & Johnson to iconic brands like Nike.

As a fully integrated, digital marketing solution provider, our high-engagement brand experiences include all levels of development— from ideas to creative to media to social to website solutions. In addition, LCX Digital offers an unprecedented guarantee for all digital media placements (e.g. targeted impressions, engagement, and acquisition) – all based on a pay for performance model. For more information, feel free to contact Tim Blett at (949) 701-0038 or email to tblett@lcx.com.

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