Leading Branding and Package Design Firm, Sterling Cross Creative, Announces Its New Name and Website

Napa, CA, January 08, 2012 --(PR.com)-- Sterling Cross Creative, a leading branding and package design firm to the wine and spirits industry, announces its new name: Sterling Creativeworks. “It’s been an interesting process, rebranding our own firm,” says founder and Creative Director, Cynthia Sterling, “and we’re excited about how our new name captures our strategic approach to design. By incorporating “works” into the name, we’re helping people understand the deep thinking that goes into crafting design that truly engages and connects with consumers. It’s not just about making it pretty.”

The firm’s all-new website, SterlingCreativeworks.com, displays a comprehensive portfolio of their work including packaging for Diageo, Treasury Wine Estates, and Chandon. Site visitors can sign up for Elixir, their free monthly newsletter. Each issue explores an industry-specific branding topic from the perspective of a 25-year veteran of design for wine and spirits.

Sterling Creativeworks has developed brand identities and package designs for such marketplace leaders as Rosenblum, Wente Vineyards and Sutter Home. “In my twenty-five years specializing in wine and spirits design I’ve seen radical changes in consumer buying patterns, and an explosion in the number of brands competing in our category. Consumers used to be intimidated by wine, and see it as a special-occasion-only beverage. And spirits branding was very traditional too. Today we see a lot more personality and fun in our category, and consumers aren’t afraid to try new things. It’s been exciting to see such growth and as I look forward I see even better things to come.”

Contact:
Cynthia Sterling, Principal
Cynthia@sterlingcreativeworks.com
(707) 257-0207

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