This New Textbook (Written in Spanish) for Graduate Students and Practitioners, with a Holistic Updated Approach. There is Nothing Similar Written in Ibero America.
Organizational Improvement and Change. This text-book, written in Spanish, will help your company to change- whether it is a gradual and incremental or the wholesale transformation of your business processes, organizational behavior or corporate direction- and retain competitiveness.
Denver, CO, November 02, 2005 --(PR.com)-- Organizational Improvement and Change
Gestión de Cambio: El Modelo Biasca
R. Biasca is an argentine professor and international consultant. He has published several books in the last 20 years in the corporate improvement and renewal fields. He has taught in 60 universities in 20 countries and there is no Spanish speaking author that has published so extensively in the business transformation subject.
This new book is a textbook for graduate students and practitioners, full of cases and examples of more than 50 countries. There is nothing similar written in Iberamerica.
Different studies have demonstrated that change efforts results are less than satisfactory. Therefore, a comprehensive, interdisciplinary and practical three-phase model is proposed (known in Latin America as the “Biasca’s Model). The purpose is to determine the precise transformation that can improve results substantially.
The three phases are:
– Competitive Assessment.
After analyzing the environment and the firm, the competitive deterioration is estimated to determine how much change is needed and how much time is available to make the change.
– Innovation.
After an exhaustive study of change approaches, research on the subject and managerial experience a general business transformation “formula” is derived. For each competitive situation the formula is different (and usually different names are used to mention it). The formula is a set of innovation projects with different priorities and impact.
– Execution.
To transform ideas in concrete results at least four aspects need to be considered: the necessary implementation steps, how to modify human and firm behavior, the competitive position and the country where the organization is located.
Most Latin American managers assume that what is true for Americans working in the United States is also true for people from other countries. Sometimes it is not. Cross-cultural management applied to change management concepts is a new field relative to the traditional study of management. The book makes emphasis in this point.
The book will be sold primarily as e-book. Printed book will be sold by mail in Spain and Latin America. Bookstores interested in the US could be university bookstores in Miami, Dallas, Los Angeles.
ISBN: 1-59800-113-2
Retail Price(s): $42.95
Size and Format(s): 8.3x 11.7 paperback
Page Count: 700
Availability: Ingram, Baker & Taylor, BN.com, Amazon.com, www.outskirtspress.com/cambio
Author Contact:
Rodolfo E. Biasca
600 W County Line Rd. Suite 29-101
Highlands Ranch, Co. 80129.
E-Mail: biasca@usa.net. Website: www.biasca.com
Publisher Contact:
Jeanine Sampson
Outskirts Press, Inc.
10940 S. Parker Rd, #515
Parker, CO 80134
jeanine@outskirtspress.com
888.672.6657 ext. 704
###
Gestión de Cambio: El Modelo Biasca
R. Biasca is an argentine professor and international consultant. He has published several books in the last 20 years in the corporate improvement and renewal fields. He has taught in 60 universities in 20 countries and there is no Spanish speaking author that has published so extensively in the business transformation subject.
This new book is a textbook for graduate students and practitioners, full of cases and examples of more than 50 countries. There is nothing similar written in Iberamerica.
Different studies have demonstrated that change efforts results are less than satisfactory. Therefore, a comprehensive, interdisciplinary and practical three-phase model is proposed (known in Latin America as the “Biasca’s Model). The purpose is to determine the precise transformation that can improve results substantially.
The three phases are:
– Competitive Assessment.
After analyzing the environment and the firm, the competitive deterioration is estimated to determine how much change is needed and how much time is available to make the change.
– Innovation.
After an exhaustive study of change approaches, research on the subject and managerial experience a general business transformation “formula” is derived. For each competitive situation the formula is different (and usually different names are used to mention it). The formula is a set of innovation projects with different priorities and impact.
– Execution.
To transform ideas in concrete results at least four aspects need to be considered: the necessary implementation steps, how to modify human and firm behavior, the competitive position and the country where the organization is located.
Most Latin American managers assume that what is true for Americans working in the United States is also true for people from other countries. Sometimes it is not. Cross-cultural management applied to change management concepts is a new field relative to the traditional study of management. The book makes emphasis in this point.
The book will be sold primarily as e-book. Printed book will be sold by mail in Spain and Latin America. Bookstores interested in the US could be university bookstores in Miami, Dallas, Los Angeles.
ISBN: 1-59800-113-2
Retail Price(s): $42.95
Size and Format(s): 8.3x 11.7 paperback
Page Count: 700
Availability: Ingram, Baker & Taylor, BN.com, Amazon.com, www.outskirtspress.com/cambio
Author Contact:
Rodolfo E. Biasca
600 W County Line Rd. Suite 29-101
Highlands Ranch, Co. 80129.
E-Mail: biasca@usa.net. Website: www.biasca.com
Publisher Contact:
Jeanine Sampson
Outskirts Press, Inc.
10940 S. Parker Rd, #515
Parker, CO 80134
jeanine@outskirtspress.com
888.672.6657 ext. 704
###
Contact
Outskirts Press, Inc.
Jeanine Sampson
888.672.6657 ext. 704
www.outskirtspress.com
Jeanine Sampson
888.672.6657 ext. 704
www.outskirtspress.com
Contact
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