Appliances Repair Service in Worcester, MA, Hires Online Marketing Pro to Better Reach Area Clients

Sutton, MA, January 11, 2012 --(PR.com)-- Mr. Appliance of Central MA, a full-service appliance repair service located in Sutton, Massachusetts, and serving the greater Worcester region, recently hired Prospect Genius, a leader in local online advertising, to help them more effectively serve area clients who need appliance, air conditioning, or furnace repair assistance. Prospect Genius will be providing them with a service known as Search Engine Optimization (SEO) that will strengthen the online presence of Mr. Appliance of Central MA. This means that local customers who need an air conditioning contractor, a refrigerator repair specialist, or appliance repair parts can find Mr. Appliance of Central MA on the Web quickly and with less hassle than they had previously.

Matthew Pollard, owner of Mr. Appliance of Central MA, chose to hire Prospect Genius for SEO because his company is committed to providing the best and most comprehensive appliance repair service to residents in Worcester and the surrounding area. An extension of this dedication is making it as simple and trouble free as possible for clients who need heating and air conditioning solutions, dryer repair, or other appliance services to find the company on the Web.

SEO works by raising the profile of Mr. Appliance of Central MA on search engine results pages, which means that clients in Worcester, Sutton, or Auburn, MA, who need anything from washing machine repair to air conditioning service can find Mr. Appliance of Central MA online without sifting through pages and pages of search results. With SEO in place, local property owners can use Bing, Google, Yahoo!, or any other search engine of their choice to locate the appliance and heating and cooling services offered by Mr. Appliance of Central MA. With SEO, Mr. Appliance of Central MA is more visible and more accessible than it has ever been.

Matt Gallo, a senior online marketing professional at Prospect Genius, says, "The beauty of SEO is that it builds on what the company already has. Mr. Appliance of Central MA hasn't changed their company or what they provide at all--they're still offering the same superior appliance repairs and HVAC heating and cooling service as before. The only difference is, clients in Worcester can now find them more quickly and easily on the Web when they need washer repair, oven repair, or air conditioning service."

Studies show that when a company ranks high on search engine results pages, that company gets more Web traffic overall. This means that effective Internet marketing strategies such as SEO can have a major impact on local businesses. As an appliance repair, air conditioning, and furnace specialist in Worcester that wanted to make sure they were reaching their clients as directly and effectively as possible, Mr. Appliance of Central MA hired Prospect Genius for their proven online marketing expertise and methods. With SEO, Prospect Genius has helped this local team of appliance repairs pros move up in online search results and better reach their client base across the area.

As Gallo says, "When we can connect residents with the small business services they need, that's when we feel that our SEO program has been a success. We're thrilled to be able to offer that to Mr. Appliance of Central MA and the clients they serve in Worcester and beyond."

Mr. Appliance of Central MA offers appliance repair services and heating and cooling expertise to residents of Worcester and the surrounding communities.

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