Mermell of MKTworks, Inc. to Speak on Plan-for-Success Panel at ICSBD Meeting on January 18

San Jose, CA, January 12, 2012 --(PR.com)-- Marshall Mermell, President of MKTworks, Inc. in New York, will appear on a Plan-for-Success panel at the Independent Council for Small Business Development (ICSBD), headquartered in the Silicon Valley, CA. The Panel will appear at the organization’s regular meeting on January 18, to be held at the Biltmore Hotel in Santa Clara.

Mermell will present three views on fighting through a recession to growth.

The problems and opportunities for a start-up in tough economic times is one aspect of Mermell’s presentation. He will discuss Enviro-Tech Services (EnviroTechSvcs.com), a new Sacramento-based company providing workplace safety and sanitizing services. When properly applied, its Enviro-Safety™ makes almost all floor surfaces anti-slip – and safe even when wet. Plus, Enviro-Protect™ is a unique antimicrobial surface treatment that inhibits 99.9% of illness- and odor-causing microorganisms. The service has gained EPA approval and is in the early stages of growth.

The rapid increase of hacking into databases containing credit card info is addressed by a San Jose-based firm, Compliance for Business (CFB), another start-up that provides a dual solution to hacking problems. CFB provides assistance on complying with the quite stringent Payment Card Industry (PCI) data safekeeping requirements, and also provides insurance of $50,000 per incident up to $500,000 if a client is hacked anyway. (ComplianceForBusiness.com)

Another unusual example is provided by Dr. Tericita Dean, an Alameda-based holistic dentist and Doctor of Naturopathic Medicine who is offering corporate wellness programs targeting productivity and absenteeism due to sleeping disorders, poor nutrition and dental health. (TerecitaDean.com)

The ICSBD panel is a luncheon with fees of $20 for members and $35 for non-members. Details are available at the website: ICSBD.org.

About MKTworks, Inc.
Celebrating its 10-year anniversary this year, MKTworks, Inc. (Marketing Works), is a full-service marketing and advertising firm specializing in the marketing of innovations, sustainable technologies and alternative energy through the application of Risk-Managed Marketing. For more information: MarketingWorksNow.com.

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